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    Director, Advanced Media - Los Angeles, United States - Icon Media Direct

    Icon Media Direct
    Icon Media Direct Los Angeles, United States

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    JOB OPENING: Advanced Media Director

    Are you passionate about advanced media and ready to take your career to the next level? Icon Media Direct is seeking an expert in OTT/CTV and Programmatic to lead the development and execution of innovative media strategies. If you excel at problem-solving, wearing multiple hats, and communicating effectively with clients and team members, this is the perfect opportunity for you to make an impact.

    Responsibilities:

    • Develop and implement advanced media strategies across various channels.
    • Build relationships with 3rd party vendors and lead initiatives for a cookieless environment.
    • Evaluate and recommend new partners for attribution and measurement.
    • Collaborate with teams to align media plans with business objectives.
    • Stay updated on emerging trends in advanced media.
    • Manage relationships with ad serving and DSP partners.
    • Analyze campaign performance and optimize for future success.
    • Mentor and guide a team of media professionals.
    • Drive innovation and efficiency in the department.
    • Participate in client meetings to discuss campaign performance.
    • Oversee technical campaign implementations.
    • Lead travel to trade shows and client meetings.
    • Provide clear instructions for pixel implementations.
    • Collaborate with engineers to enhance pixel functionality.
    • Utilize consumer research tools for campaigns.

    Requirements:

    • Bachelor's degree in Marketing, Communications, or related field.
    • 7+ years of experience in advanced media.
    • Strong knowledge of OTT/CTV, programmatic, OLV, Display, Amazon, and more.
    • Excellent analytical and project management skills.
    • Effective communication and leadership abilities.
    • Proven track record of managing budgets and targets.
    • Proficiency in Microsoft Office tools.
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