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    Business Consultant - New York, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe New York, United States

    3 weeks ago

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    Description

    Company Description
    At Performics, the role of the Business Consultant reports to the Global Data Intelligence Lead. Specializing in performance products within the media sector, goes far beyond traditional consulting. It is a dynamic fusion of expert analysis, visionary strategy, and hands-on leadership.

    As the media landscape evolves, reshaped by technology, consumer behaviors, and market demands, this role is important to navigating our strategy through this intricate maze.

    The Business Consultant transforms data into applicable insights, turning challenges into opportunities, and ensuring that we are always a step ahead in the world of performance media.

    This not only requires an understanding of the comprehensive market and competitive analysis but also an ability to forecast industry shifts and recommend preemptive strategies.


    Job Description

    Key Responsibilities:

    • Strategic Consulting:

    Deep dive into the our current business operations and product offerings, offering applicable strategies that enhance the value and improvement of our performance solutions.


    • Comprehensive Market Analysis:

    Conduct market research to identify new trends, potential opportunities, and threats that could affect our positioning in the performance products space.


    • Competitive Analysis:

    Perform an in-depth analysis of competitors, identifying their strategies, strengths, weaknesses, opportunities, and threats, and translating these findings into applicable insights to guide our strategy.


    • Product Gap Analysis:
    Identify gaps in our current product lineup compared to market needs or competitors' offerings. Recommend new product introductions or feature additions.

    • Pricing Strategy Analysis:
    Review the pricing structures of performance products in the context of market demand, competition, and perceived value. Offer strategies for pricing that maximizes profitability without compromising market share.

    • Product Return on investment Analysis: Assess the return on investment for multiple performance products, considering all associated costs, projected earnings, and potential risks. Recommend adjustments or continued investments based on findings.
    • Product Portfolio Analysis:

    Evaluate the mix of performance products offered by channel, advising on product diversification, consolidation, or phasing out based on current market dynamics and future projections.


    • Product Evolution Analysis:

    Study and forecast how our performance products might need to evolve in response to technological advancements, shifting consumer behaviors, or market demands.


    • Operational Excellence:
    Contribute to the streamlining of internal processes, and methodologies. Ensure that projects are completed in the most efficient manner, ensuring high-quality deliverables while optimizing resource use.

    • Stakeholder Engagement:
    Build with partners, ensuring that their needs and concerns are addressed and integrated into our strategic solutions.

    • Thought Leadership:
    Develop and dissemination of whitepapers, case studies, trend reports, and competitive analyses.

    Qualifications

    • A Bachelor's degree or higher in Business Administration, Economics, Marketing, or a related field.
    • Minimum of 3 years of experience, in a consulting firm, with a focus on media or related industries.
    • Demonstrated experience in analyzing, conceptualizing, or managing performance products within the media sector.
    • Hands-on experience conducting in-depth market and competitive analyses, deriving applicable insights, and formulating strategies based on findings.
    • Experience with digital media platforms, tools, and an understanding of the digital media landscape.
    • Demonstrated leadership capabilities, with the experience to lead projects and manage collaborations.

    Additional Information
    All your information will be kept confidential according to EEO guidelines.

    Compensation Range:
    $73,500-$123,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

    Our Publicis Groupe motto "Viva La Différence "means we're better together, and we believe that our differences make us stronger.

    It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

    We are focused on encouraging belonging and creating equitable &inclusive experiences for all talent.

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow and thrive.

    Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact .
    Veterans Encouraged to Apply
    The Company anticipates the application deadline for this job posting will be 06/05/2024
    \#LI-Hybrid
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