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    Marketing Content Manager - Baltimore, United States - Royal Farms

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    Description
    :

    Duties and responsibilities:


    • Oversee the Production and Development of highquality marketing content, including whitepapers, videos, infographics, social media posts, email newsletters, and website content
    • Create multimedia content to accompany written content and enhance guest engagement
    • Drive innovation and creativity in in all marketing campaigns
    • Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule
    • Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives.
    • Plan and purchase all media to achieve the brand's strategic goals and remain within budgetary constraints.
    • Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes.
    • Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement.
    • Collaborate with the marketing team to create compelling and onbrand content for digital and instore signage.
    • Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives
    • Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives.
    • Ensure consistent marketing and branding across all marketing channels.
    • Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results
    • Develop and implement a comprehensive community engagement strategy aligned with the company values and goals.
    • Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline.
    • Provide regular reports on Key performance indicators (KPIs) and make datadriven recommendations
    • Ability to travel to offsite meetings as required for meetings, events, or other jobrelated activities
    • Attend and lead Photoshoots as required in the surrounding area.
    • Other projects as determined.

    Requirements:


    Skills and Experience

    • A Bachelor's degree in Marketing is preferred.
    • Must have 510 years or more of relevant retail industry experience.
    • Proficiency in content management systems, social media platforms, email marketing platforms, and other marketing tools.
    • Time and project management skills are required.
    • The ability to work well in a team, collaborative and horizontal environment.
    • Comfortable using technology to accelerate efficiency.
    • Strong attention to detail.
    • Strong written and spoken communications skills and exceptional customer service.
    • The ability to work occasional early mornings due to travel to meetings and stores.
    • Ability to work in a corporate office setting, occasionally remote as approved by the supervisor


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