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    Content Marketing Manager - Baltimore, United States - DAP

    DAP
    DAP Baltimore, United States

    3 weeks ago

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    Description
    Job Description

    We are searching for a ContentMarketing Manager to play a pivotal role in developing and implementing strategic content marketing initiatives to drive brand awareness, engagement, and conversion across various digital channels. The ideal candidate will have extensive experience in digital marketing, SEO, content creation, social media, and email marketing. This person will work closely with brand marketing, creative services, product development, sales, technical customer service, the rest of the digital marketing team, and agencies to enhance our brand presence and end-user experience across all digital touchpoints. The responsibilities of this position include

    Responsibilities:
    • Lead the development and execution of a comprehensive content marketing strategy aligned with business objectives and end-user interests.
    • Develop and manage an overarching content calendar to ensure consistent delivery of engaging and relevant content across all channels.
    • Coordinate with internal teams and agency partners to align content creation efforts with product launches, industry trends, and seasonal campaigns.
    • Lead the creation, optimization, and distribution of high-quality content across various channels, including website, social media, blog, and email.
    • Leverage SEO best practices to support the optimization of content across channels.
    • Collaborate with cross-functional stakeholders to define content topics and formats that resonate with our target audience. Including but not limited to,
      • Product Development: Work closely with product development teams to translate technical information into compelling and accessible content for consumers. Provide valuable insights to improve additional user touchpoints, such as packaging, printed literature, and signage.
      • Sales: Collaborate with key members of the sales team to optimize the digital experience for consumers. Ensure cohesive brand messaging and alignment of content creation prioritization based on identified customer and end-user needs.
      • Technical Customer Service: Collaborate with Technical Customer Service to better understand end-user pain points that can be incorporated into omnichannel content materials, ultimately improving the end-user experience, and increasing customer support efficiency.
      • Social Media: Partner with social media to develop a cohesive content strategy that leverages insights from other channels to improve content messaging and scheduling. Utilize key social media insights to influence strategic decisions beyond content development.
      • Web and SEO: Collaborate to optimize content planning and development that addresses end-user needs and aligns with overall business priorities. Provide input on content optimization for search engines and enhanced website performance.
    • Monitor, analyze, and report on the performance of content marketing initiatives, utilizing data insights to optimize content strategy, drive continuous improvement, and make data-driven recommendations for optimization.
    • Lead the implementation, planning, execution, and optimization of email marketing, leveraging segmentation, personalization, and automation to deliver targeted content to subscribers.
    • Collaborate with cross-functional teams to implement AI tools for content creation, optimization, and performance analysis. Integrate AI-driven insights into content strategy and execution, driving innovation and maximizing impact.
    • Stay abreast of relevant technology and digital trends and conduct ongoing competitive research to identify opportunities to improve the end-user experience across digital touchpoints through thoughtful content creation and distribution.

      Desired Skills and Experience
    • Bachelor's degree in marketing, Communications, or related field. Advanced degree preferred.
    • Minimum of 8 years of experience in digital or content marketing, with a focus on content strategy development and execution.
    • Demonstrated proficiency in a wide range of marketing tools and platforms, such as Google Analytics, Hootsuite, SEMrush, Brandwatch, and HubSpot.
    • Proven track record of success in driving engagement, brand awareness, and user acquisition through digital marketing initiatives.
    • Outstanding copywriting skills with a keen eye for detail and creativity.
    • Strong understanding of SEO best practices and their application to content creation and optimization.
    • Experience in developing and implementing cohesive omnichannel strategies that deliver seamless, consistent experiences across all digital touchpoints.
    • Exceptional social media expertise with a proven track record of engagement and growth.
    • Strong analytical skills and ability to translate data into actionable insights.
    • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
    • Passion for innovation and continuous improvement in content marketing strategies.
    • Consumer Packaged Goods and/or Hardware & Home Improvement industry experience preferred.
    Leadership Traits
    • Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily.
    • Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
    • Strategic Agility: See ahead clearly and can anticipate future consequences and trends. Is future oriented and offers broad knowledge and perspective. Can scenario plan possibilities and outcomes.
    • Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.
    • Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market.
    • Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer.
    • Effective project management skills
    • Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles.
    • Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.
    • Self-motivated and proactive individual who strives for excellence and continuous improvement.
    • Cross functional leadership and teamwork. Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team.
    • Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
    • Must have a can-do attitude and the desire to go above and beyond in all you do
    About DAP

    DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

    You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

    At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more Learn more about DAP's history, culture and benefits at

    DAP - On the job since 1865.
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