Marketing Content Manager - Baltimore, United States - Royal Farms

Royal Farms
Royal Farms
Verified Company
Baltimore, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Duties and responsibilities:

  • Create multimedia content to accompany written content and enhance guest engagement
  • Drive innovation and creativity in in all marketing campaigns
  • Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule
  • Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives.
  • Plan and purchase all media to achieve the brands strategic goals and remain within budgetary constraints.
  • Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes.
  • Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement.
  • Collaborate with the marketing team to create compelling and onbrand content for digital and instore signage.
  • Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives
  • Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives.
  • Ensure consistent marketing and branding across all marketing channels.
  • Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results
  • Develop and implement a comprehensive community engagement strategy aligned with the company values and goals.
  • Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline.
  • Provide regular reports on Key performance indicators (KPIs) and make datadriven recommendations
  • Ability to travel to offsite meetings as required for meetings, events, or other jobrelated activities
  • Attend and lead Photoshoots as required in the surrounding area.
  • Other projects as determined.
Skills and Experience

  • A Bachelors degree in Marketing is preferred.
  • Must have 510 years or more of relevant retail industry experience.
  • Time and project management skills are required.
  • The ability to work well in a team, collaborative and horizontal environment.
  • Comfortable using technology to accelerate efficiency.
  • Strong attention to detail.
  • Strong written and spoken communications skills and exceptional customer service.
  • The ability to work occasional early mornings due to travel to meetings and stores.
  • Ability to work in a corporate office setting, occasionally remote as approved by the supervisor
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