Marketing Director - Baltimore, United States - Mindgrub

Description

Job Overview:

At Mindgrub, we aspire to build technology that unlocks human potential. Our mission is to produce work that makes lives better, jobs easier, and helps businesses thrive.

As the Marketing Director, you will play a pivotal role in driving lead generation and developing campaign strategies to promote our services to businesses.

This position offers the opportunity to lead innovative marketing initiatives and contribute to the growth and success of our organization.

We are looking for a dynamic B2B marketing leader who thrives in a fast-paced environment and can bring fresh ideas to the table.

If you are passionate about technology innovation and have a strategic mindset when it comes to marketing, we invite you to apply.

_The position is contract-to-hire._


Responsibilities:


Lead Generation Strategy:

• Deliver MQL's.
• Develop and implement comprehensive B2B lead generation strategies to drive business growth in partnership with our "lead generation" BDR team.
• Utilize market research, industry trends, and customer insights to identify target markets and potential clients.
• Collaborate with sales teams to align marketing efforts with sales objectives and generate highquality leads.

Customer Journey / Customer Experience:

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Understand the Customer Lifecycle: Gain a deep understanding of the customer journey from initial awareness to post-service engagement, identifying key touchpoints and opportunities for enhancing the overall experience.
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Develop Customer Personas: Create detailed customer personas based on research and insights to tailor marketing efforts and service delivery to meet the diverse needs and preferences of different client segments.
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Map the Customer Journey: Map out the entire customer journey, including all interactions and touchpoints with the company, to identify pain points, gaps, and opportunities for improvement.
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Align Marketing Strategies: Develop marketing strategies that align with each stage of the customer journey, focusing on building awareness, generating leads, nurturing relationships, and fostering loyalty and advocacy.
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Integrate Marketing and Service Delivery: Collaborate closely with service delivery teams to ensure that marketing messages align with the actual client experience, delivering on promises made and exceeding client expectations.
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Implement Feedback Loops: Establish mechanisms for collecting feedback from clients at various stages of the journey to gather insights, identify areas for improvement, and make data-driven decisions to enhance the customer experience.
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Leverage Technology: Utilize customer relationship management (CRM) systems, marketing automation tools, and analytics platforms to track customer interactions, personalize communications, and measure the effectiveness of marketing efforts.
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Empower Employees: Train and empower employees across the organization to deliver exceptional customer experiences, ensuring that everyone understands their role in supporting.


Campaign Development and Management:

• Plan, execute, and oversee multichannel marketing campaigns to promote our professional services to our target industries.
• Develop compelling messaging and positioning for campaigns that resonate with our target audience.
• Assist with client nurturing programs.

Content Strategy and Creation:

• Drive targeted content strategy and oversee the creation of highquality content, including newsletters, whitepapers, case studies, blog posts, videos, social content and more.
• Ensure content is tailored to target different stages of the buyer's journey and aligns with overall marketing objectives.
• Work closely with internal teams and external partners to develop content that showcases our expertise and addresses the needs of our target audience.
• Sales enablement and marketing automation.
• Explore and implement AIdriven tools for content generation and personalization.
• Stay updated on emerging AI technologies in marketing.

Website Management:

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Understand the Target Audience: Gain a deep understanding of the company's target audience, their needs, pain points, and preferences to ensure the website content and design resonate with them.
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Define Clear Objectives: Define clear objectives for the website, whether it's to generate leads, showcase expertise, provide valuable resources, or facilitate client communication, aligning them with overall marketing and business goals.
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Optimize User Experience (UX): Prioritize user experience by ensuring the website is intuitive, easy to navigate, and mobile-responsive, providing visitors with a seamless and engaging browsing experience across devices.
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Create Compelling Content: Develop high-quality, relevant content that educates, informs, and engages visitors, demonstrating the company's expertise and value proposition while addressing the needs and concerns of the target audience.
- **Implement SEO B