Paid Media Marketing Coordinator - Cypress, United States - The Travel Corporation

Description

ABOUT US

We are driven by service through PASSION, PEOPLE & PURPOSE. A Family of Brands making travel matter for over 100 years.

The Travel Corporation is made up of a team of individuals with a shared goal of delivering exceptional travel experiences that make a positive difference. We're leading the way in responsible travel, unique rich local experiences, and are dedicated to making sure travel is easy and enjoyable. We're seeking new talent to elevate our team and can't wait to hear from you. Get in touch.

HOW YOU'LL WORK

We're energized by all the opportunities of the new world and are proud of our inspiring global workplaces. We look to inspire teamwork, collaboration, and passion for creativity.

We offer a flexible work environment - in person in exciting offices and virtually with leading technology.

Working together across markets, teams, and disciplines ensures everyone has a voice and everyone is part of our industry-leading brands. Irrespective of where you are, we cultivate environments where everyone contributes and everyone flourishes.

PERKS

• After your first year, you get an annual travel credit of $1,250 to travel on any one of our core travel brands.
• You also get 2 weeks a year where you can work from anywhere in the world, your choice.
• To grow – we offer a global training calendar, with a mix of virtual, in-person, and e-learning courses. Plus, we give $3,000 per year to support external learning and development courses that interest you and drive your passion.
• Giving back - we give you two paid work days each year to volunteer to make a difference in causes that are close to your heart too. We believe that travel is a privilege, but with that privilege comes the responsibility; to ensure we have a positive impact on the places we go, the people we meet, and the wildlife we enjoy. We ensure that travel is a force for good and that we MAKE TRAVEL MATTER.

POSITION SUMMARY

The Marketing Coordinator for Paid Media will support the annual North America digital paid media plans for Luxury Gold, Insight Vacations, Trafalgar, Brendan Vacations and Costsaver. In conjunction with the Marketing Manager, Paid Media, this role is responsible for the executing and tracking of marketing assets for channels such as META, Search, Google Ads, YouTube, CTV, podcasts and more.

This person works closely with the in-house Digital Paid Media Team (DPM), collaborates with the Digital Content Specialist and Design Team, develops detailed briefs and ensures consistent alignment with key stakeholders to deliver assets that are accurate, on time and achieve the business objectives. This role will also have responsibilities related to the sharing of assets and resources across the global teams.

KEY RESPONSIBILITIES

• Coordinate assets to support the execution of the annual North America paid media strategy for Luxury Gold, Insight Vacations, Trafalgar, Brendan Vacations, and Costsaver.
• Write and submit thorough and accurate project briefs to the Digital Content Specialist, designers, and video editors to ensure the production team has clear direction on objective and expected output.
• Responsible for keeping projects moving forward so we deliver on or before the agreed-upon deadlines, following up with key stakeholders for feedback, input, or direction, and escalating to the Marketing Manager, Paid Media, or the Director of Marketing & Communications when needed.
• Responsible for overall quality assurance on all projects, including proofing for content, grammar, and asset specifications, incorporating previous feedback and analysis, and ensuring assets align to best practice guidance for channel, funnel stage, and brand.
• Provide feedback, including collecting, communicating, and implementing any stakeholder feedback, promptly to the production team members on any projects.
• Communicate any timeline shifts to appropriate stakeholders.
• Deliver assets to the DPM Team accurately, on time, and with clear instructions.
• Responsible for uploading assets to the Affiliate Partner platform, Impact.
• Review data and feedback as reported by the DPM Team to ensure continued optimization of assets.
• Monitor, track, and implement testing tactics in collaboration with the DPM Team, ensuring assets created achieve the agreed-upon strategy.
• Respond to inquiries from the DPM Team, Marketing Manager of Paid Media, Director of Marketing & Communications, and Senior Vice President of Marketing & Communications related to digital paid media activations.
• Collaborate with team members to ensure daily priority lists and weekly project status reports are delivered on time and within scope. Keep projects moving under pressure and on tight deadlines.
• Communicate effectively in both written and verbal formats across inter-departments and keep all teams informed of activity and status updates. Communicate potential problems to relevant teams and provide recommended solutions.
• Perform any administrative duties as assigned or needed.

COMPETENCIES

• You take an entrepreneurial marketing approach - a balance between creative and commercial, always with a focus on sales.
• You have a basic understanding of the digital market and technologies, and how to leverage them innovatively and engagingly.
• You understand the full life cycle of the guest and how our marketing touchpoints improve their experience and drive conversion based on where they are in the purchase funnel.
• You are detail-oriented and can organize a high volume of projects while maintaining agility as priorities change.
• You respect and share our core values.
• You are resourceful and can help relieve even the most difficult obstacles to make your team succeed.
• You love working with teams of smart and driven people who are excited to solve challenging problems.
• You exhibit determination to get to the root of the problem.
• You care about best practices and evangelizing them with the team.
• You love helping people achieve their goals, both personal and professional.
• You have a high emotional intelligence and a knack for recognizing your own and other teammates' emotions.

EXPERIENCE

• 1-2 years of marketing experience, digital or advertising agency experience a plus

TECHNICAL SKILLS

• Proficiency in Microsoft Office.
• Ability to use project management tools like to manage workload, project briefs, item status, and feedback to relevant team members.
• Ability to utilize web tools and in-house technical resources, adapt to new technology, learn new programs quickly, and use computers and technology to improve efficiency and productivity.
• Ability to use Excel spreadsheets to store and manipulate account data.
• Prior use of Salesforce or other CRM is a bonus.

TRAVEL REQUIREMENTS

• Infrequent travel may be required

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.

The Travel Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.