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    eCommerce Marketing Manager - Philadelphia, United States - HHM Hotels - Field/Regional

    HHM Hotels - Field/Regional
    HHM Hotels - Field/Regional Philadelphia, United States

    2 weeks ago

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    Description

    Overview


    Opportunity: eCommerce & Digital Marketing Manager

    The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.

    Your Growth Path

    eCommerce & Digital Marketing Manager - Senior eCommerce & Digital Marketing Manager, Director of eCommerce and Digital Marketing - Senior Director of eCommerce & Digital Marketing

    Your Focus

    • Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation and social organic content and paid advertising)
    • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
    • Digital assets (photography, 3D tours and video) and content management.
    • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
    • Direct, support, deploy, and measure monthly email marketing deployments.
    • Facilitate and align all hotel branding with current branding guidelines and initiatives.
    • Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
    • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
    • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
    • Provide eCommerce and digital marketing communication, education, and training.
    • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
    • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
    • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publications, and maintaining a network of industry players.

    Your Skills & Background

    • 2 years of Internet Marketing or eCommerce experience in the hospitality/travel industry or related field.
    • Associate or Bachelor's Degree in Marketing, Hospitality or Hospitality Marketing a plus.
    • Experience with Marriott, Hilton and/or IHG marketing programs and systems is a plus.
    • Strong project management skills required.
    • Strong understanding of traditional and online marketing tactics and strategy.
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