Jake Smith

With over 12 years of experience in the marketing field, I've had the opportunity to use my skills to increase brand awareness and generate customers for some of Philadelphia's most well-known companies. I'm looking to utilize my vast skill set in a diverse, challenging and exciting work environment.

Marketing Director

Lundy Law - Philadelphia, PA

July 2016 to March 2023

o Management of marketing budget, measuring ROI, and utilization of data and analytics to drive marketing decisions

o Management of all media investment across TV, Digital, Radio, Outdoor & Print

o Led rebrand of firm in 2019

o Responsible for management of online presence including maintenance of company's website via Wordpress

o Management, content creation & paid promotions for all of company's social media accounts

o Management & creation of all content & subscribers for email marketing campaigns and automation

o Designing of all graphics for use on billboards, buses and other creative avenues

o Wrote all press releases for the firm

o Conceptualized and wrote scripts for all television creative for the firm

o Filmed, edited and produced all in house video for Lundy Law

Social Media Coordinator

PrEP Reading - Reading, PA

October 2018 to Present

o Creation of all graphic, text and video content for all social media for organization

o Research of trends / news in the HIV / Prep / Healthcare space

o Management of all paid promotions to generate new patients to the office

o Freelance position

Marketing Associate

Pi Dental Center - Fort Washington, PA

July 2011 to July 2016

o Created & implemented all marketing concepts including videos, graphics, press releases & media engagements to bring in new patients to the practice, as well as educational purposes for professionals in the dental field

o Arranged and negotiated public appearances for doctors in media as well as national lectures and symposiums

o Produced Philadelphia area television commercials, national magazine ads & billboards as well as international advertising

o Managed all of company’s social media accounts

o Filmed medical surgeries and maintenance of on site video

o Created all content for patient education such as pamphlets & videos

o Gathered information and created presentations for doctors at worldwide conferences

o Maintained and created partnerships with referring doctors

Reporter / Social Media Correspondent / Content Creator

Diva-Dirt.com - Los Angeles, CA

April 2012 to April 2016

o Created daily social media content ranging from videos, text and graphics across multiple platforms relating to women's equality in professional sports

o Recorded, edited and published weekly podcast

o Maintained website via Wordpress

o Wrote SEO friendly articles to generate new readers to website

o Interviewed talent in audio, video and written formats

o Freelance position

Videography Intern

Longwood Gardens - Kennett Square, PA

June 2010 to July 2011

o Created multimedia pieces used for education and marketing purposes.

o Responsible for education related media using digital asset management.

Cabrini College

Bachelor of Arts - English & Communication

2006 to 2010