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    Head of Brand and Content Marketing - San Francisco, CA, United States - Intercom

    Intercom
    Intercom San Francisco, CA, United States

    2 weeks ago

    Default job background
    Description
    Intercom is seeking a strategic and analytical Director of Integrated Campaigns to spearhead our global marketing initiatives.

    As a key player in our marketing team, you will craft and execute a comprehensive demand-focussed integrated campaign strategy that aligns with our business objectives, driving significant revenue growth across both SMB and Mid Market segments.

    Translate the campaign strategy into funnel-focused marketing programs to acquire, engage and retain customers, with clear understanding of ideal buyer personas, their goals and challenges, and their buying journeys.

    Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.


    Data-Driven Optimization:
    Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
    Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.

    Innovative Content and Messaging:
    Oversee the development of creative and compelling campaign content that engages target audiences.
    Ensure consistent messaging across all channels, aligning with the company's brand voice and marketing objectives.
    Extensive Experience in

    Integrated Marketing Campaigns:
    ~12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment.
    ~ Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns.

    Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.


    Analytical and Data-Driven:
    ~ Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements.


    Creative and Innovative Mindset:
    Creativity in developing engaging and innovative campaign ideas that resonate with target audiences.
    Staying at the forefront of marketing trends and technologies to continuously innovate and improve campaign effectiveness.

    Deep Content Strategy Understanding:
    ~ In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.

    Comprehensive medical, dental, and vision coverage
    ~ Open vacation policy and 10 corporate holidays
    ~ In-office bicycle storage
    ~ All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
    #
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