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    Content Marketing Specialist - San Francisco, United States - SONA

    SONA
    SONA San Francisco, United States

    4 days ago

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    Description

    About Sona:
    Sona is a cutting-edge platform dedicated to providing businesses with essential data and insights to unlock increased pipeline and revenue. Our mission is to offer innovative products tailored to the needs of our customers, fostering a culture of continuous growth and development.

    Position: Content Marketing Specialist
    As a Content Marketing Specialist at Sona, you will create compelling content that resonates with B2B audiences and contributes to revenue generation. By addressing customer pain points and aligning content with Sona's solutions, you will play a pivotal role in engaging and educating our audience.

    Objectives:
    - Produce engaging and educational content showcasing Sona's products and services
    - Analyze industry trends and customer feedback to enhance content strategy
    - Implement SEO strategies to boost content visibility and search engine ranking

    Responsibilities:
    - Craft captivating blog posts, guides, and emails to educate and convert audiences
    - Research and create content for B2B segments
    - Optimize content outlines with AI tools
    - Conduct analysis to identify marketing trends
    - Stay informed about digital marketing best practices
    - Monitor content performance to meet goals
    - Ensure accuracy and quality of written materials
    - Implement SEO practices for content optimization

    Required Skills and Qualifications:
    - Bachelor's degree in relevant fields
    - Strong critical thinking and problem-solving skills
    - Minimum 1 year of marketing experience
    - Proficiency in Google Suite or similar software
    - Excellent organizational skills
    - Experience with SEO
    - Familiarity with design elements in content

    Preferred Skills and Qualifications:
    - Bachelor's degree or equivalent experience
    - Proven track record in content writing and SEO
    - Knowledge of CRM software like Salesforce or Hubspot

    What Makes You a Great Fit?
    - Independent thinking and decision-making abilities
    - Creative problem-solving skills
    - Proactive and solution-oriented mindset
    - Excellent multitasking and project management skills
    - Strong organizational and time management abilities

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