- Marketing Campaign Execution: Execute comprehensive marketing strategies (using Paid and Owned & Operated channels) to drive user acquisition, engagement, and retention.
- Cross-Functional Collaboration: Drive alignment across cross-functional marketing teams (including CRM, Performance, Social, Design, and Legal) to execute impactful initiatives.
- Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
- Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
- Passionate about crypto and the onchain economy; you love to trade, send, swap, collect, and get involved with different crypto-forward communities
- Results-oriented and solution-focused with a problem-solving attitude
- Able to effectively coordinate between cross functional stakeholders
- Able to manage and execute multiple projects simultaneously
- 3+ years of proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels). Experience marketing subscriptions is a plus.
- Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms (Amplitude, Looker, Superset) to measure campaign performance and optimize marketing strategies.
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Marketing Specialist - San Francisco, United States - US Tech Solutions
Description
The team is hiring a contract marketer to support product and growth marketing initiatives. This role is a combination of project management, channel management, and content production.
Core responsibilities:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.