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    Marketing Manager - New York, United States - Yankees Entertainment and Sports Network, LLC

    Yankees Entertainment and Sports Network, LLC
    Yankees Entertainment and Sports Network, LLC New York, United States

    2 weeks ago

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    Description

    YES Network is actively seeking a Marketing Manager to join their team in the greater NYC area.

    About YES Network:

    Founded in 2002, The YES Network is the most watched regional sports network in the country in 15 of the past 17 years. YES owns exclusive local TV rights to the 27-time World Champion New York Yankees, the Brooklyn Nets, and the New York Liberty. YES has earned 141 Emmy Awards since its launch in 2002. YES also televises original biography, interview and magazine programs, and college sports. YES has made the list of Forbes top 10 most valuable sports business brands in the world for nine straight years

    About the Role:

    The YES Network, the #1 Regional Sports Network and App in the country, seeks a passionate, outgoing, creative, and data-driven Marketing Manager to join its team in NYC. Working collaboratively, this position supports all consumer, affiliate, partner, and sales marketing efforts for YES Network. Working with the Lifecycle and performance marketing manager this position will lead short and long-term planning for linear and digital streaming customer acquisition and retention.

    This individual will be responsible for executing consumer-facing marketing initiatives while serving as a liaison with key stakeholders, including internal departments (ad sales, production, digital, PR), profession sports team, distribution, and programming partners, as well as third-party agencies and vendors.

    Responsibilities include but are not limited to:

    Consumer/Fan Engagement:

    Development of brand, tune-in, and YES App TVE/DTC data-driven subscriber acquisition and retention annual marketing plan and resulting campaigns across paid media and YES owned and operated channels.

    Project Management: Flawlessly manage, calendar, communicate, and execute both B2C and B2B marketing campaigns across internal YES creative agency, performance, and lifecycle marketing to ensure proper runway and resources are available, including agency and vendor sourcing. Work with Director of On-Air Promos to help ideate and organize big marketing launch campaigns.

    Team Partner Asset and Relationship Management: Works closely with each NBA/MLB team and content partners.

    Consumer Promotions and Events: Identify, create, coordinate, and track all consumer and sales promotions; including idea creation, execution, premium procurement, and on-site supervision.

    Results accountability: Manage campaign ROI using first-party subscriber and all available data to optimize efforts in real time.

    Intern Management: Oversee and manage marketing interns; including selection and workload delegation/management.

    Advertising and Sponsorship Sales Support:

    This position is responsible for working with Business Development, Product and Sales teams to identify, ideate, and package unique sponsorship opportunities for key categories as well as nontraditional clients.

    Update and manage sales collateral including decks, one-sheets, infographics, sizzle reels and digital media kit. Work on year-round, category specific Unique to YES concepts and events.

    Co-produce Annual Spring Training trip for clients and partners.

    Affiliate Marketing:

    Work closely with Distribution Team to prepare and manage marketing/digital assets for all distribution partner marketing efforts. Work with on-air promotions and research teams to build presentations and aid efforts when needed.

    Ideal Candidate:

    3-5 years previous agency, TV, subscription streaming service marketing and/or professional sports team experience is desired.

    Bachelors degree in marketing or related field

    Strong organizational and project management skills are required.

    Superb oral, written, and interpersonal communication skills are required. The candidate must be able to lead conversations and provide excellent, professional email communication with local team partners and business/community organizations.

    Must be creative and have ability to communicate creative ideas to others. The ability to multitask and work effectively with changing priorities and deadlines is essential.

    Superior attention to detail is needed as well as excellent relationship building skills.

    Strong knowledge of regional sports teams and thorough understanding of media landscape with working knowledge of sports, including MLB and NBA is required.

    Knowledge of Microsoft Office applications, including Word, Excel, PowerPoint and Outlook is necessary. Knowledge of Photoshop is preferred.

    Basic knowledge of the latest graphics and editing hardware and software is needed.

    Additional Important Information & Offerings:

    M-F; 9-5 in-office role (4x a week in-office) with very occasional Saturday availability for events

    Medical/Dental/Vision/Life insurance, HSA, parental leave, transit commuter benefits

    401k w/ employer match

    80 90k base salary range with bonus eligibility

    Strong team-centric and collaborative company culture environment

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