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Richardson

    Sr Product Marketing Manager - Richardson, United States - Lennox

    Lennox
    Lennox Richardson, United States

    1 week ago

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    Description

    Company Overview:

    Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

    Job Description:

    The Sr Product Marketing Manager, will lead the commercialization activities with the Residential Sales and Marketing teams for the Controls & Indoor Air Quality (IAQ) product lines. They will champion the Voice of the Customer (VoC), act as a brand evangelist, lead field sales communication and training for both product categories while driving internal and external engagement. Post launch, the Product Marketing Manager will monitor the performance of the category and be instrumental in creating programs to achieve the annual plan. The product lines include Lennox branded thermostats, zoning equipment, smart home accessories, filtration, air purification, UV lamps, humidity control equipment and ventilation products.

    JOB RESPONSIBILITIES

    Voice of the Customer

    • Participate in the discovery and requirements phase of new product introduction.
    • Monitor customer adoption of new product and provide feedback to product management and engineering.
    • Lead Customer experience team to develop support around product reviews while driving positive engagement.
    • Collect and report out on data supporting customer needs to improve products and process.
    • Support product specialist in maintaining customer experience documents that include market intelligence.

    Brand Alignment

    • Maintain Lennox controls & IAQ equipment brand standards across all communication channels.
    • Provide brand guidelines and product positioning messaging during product launches, ensuring consistency across marketing communications in both digital and traditional channels.

    ?Product Commercialization Champion

    • Lead the marketing commercialization process from business case to product launch, including product definition and positioning, channel messaging, marketing activities, and training planning.
    • Coordinate product release plans across cross-functional marketing teams, ensure collateral and program readiness.
    • Drive activities around tradeshows, sales meetings, and customer events to promote brand awareness and communicate new offerings.
    • Support field needs to drive product adoption by creating sales tools, participating in-person trainings, and working with customers directly as needed.

    Portfolio Management

    • Monitor and achieve goals set for price performance, volume targets and mix percentage.
    • Review monthly product demand with Supply Chain teams and adjust forecasts as needed.
    • Lead Phase-In and Phase-Out (PIPO) activities as required as needed.
    • Collaborate with cross-functional teams to develop promotions and initiatives to meet financial targets.
    • Provide guidance to dedicated product specialist supporting NPI and product commercialization.

    Product Knowledge

    • Subject matter expert for your product suite and/or product project, including features, functionality, user experience, and connections to other areas of the business.
    • Leverage market awareness to position product differentiation and commercialize industry leading product claims.
    • Expand knowledge of the product portfolio and incorporate it into business channels, literature, collateral, and training programs.

    Executive Engagement

    • Responsible for delivering presentations on marketing strategies and outcomes to the executive leadership during new product introduction sessions
    • Accountable for meeting the set financial and market performance targets including commercialization success rate and product vitality index.

    Leadership

    • Oversee and mentor a direct report, an analyst, guiding their development and enhancing their skills through coaching and performance feedback.

    Travel

    • Travel up to 25% is required for this role.

    The Compensation range for this position is approximately $124,800 - $163,800 and will be based on the candidates qualification, experience, and education.

    Qualifications:

    WHAT WE ARE LOOKING FOR

    • A bachelor's degree or equivalent combination of education and experience is preferred
    • 8 years of experience in Marketing, Communication, or Sales

    WHAT WE OFFER

    At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options. This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

    Benefits:

    • Competitive base salary with bonus structure that rewards results
    • Industry leading sales and product training
    • Medical and Dental benefits
    • 401(k) with company match
    • Employee Stock Purchase Program
    • Community involvement opportunities
    • Much, much more

    WE VALUE DIVERSITY

    Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

    #LI-Hybrid

    #LI-AB1

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