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    Sr. Manager, Ecommerce - Los Angeles, United States - Seed Beauty/ColourPop

    Seed Beauty/ColourPop
    Seed Beauty/ColourPop Los Angeles, United States

    2 weeks ago

    Default job background
    Description
    The Senior Manger, Ecommerce will be responsible for accelerating and maximizing the Ecommerce channel growth. This person will be working to improve customer shopping experience, maximizing ecomm sales revenue.

    Initiative, energy, analytical prowess and creativity, as well as the ability to work effectively across functions, are critical to success.

    You will be a key collaborator within the organization and will work closely with cross-functional stakeholders (Brand Marketing, Creative, Social, Demand Planning) to achieve ambitious business goals.

    This role reports into the Sr. Director, Digital & Ecommerce.


    What You'll Do:

    • Develop Ecommerce strategies to grow revenue, increase profitability and support the overall brand experience.
    • Manage Ecommerce Manager to help scale and channel as a whole.
    • Manage outside vendor relationships as they pertain to website tasks.
    • Analyze website performance metrics, sales data, and customer behavior to identify areas
    for improvement and growth opportunities.

    • Develop and execute the monthly ecommerce calendar; inclusive of promo planning,
    launches, etc. alongside the team.

    • Collaborate with brand marketing, creative, and product teams to launch campaigns and
    improve current go-to market strategies.

    • Contribute to inventory management, pricing, and product listings, ensuring accuracy and
    alignment with sales goals and merchandising.

    • Be a key liaison between Brand marketing, Creative and Development teams to prioritize
    ecommerce roadmap focused on improving CVR, revenue, and product velocity.

    • Implement SEO best practices tailored to KPIs overall brand needs.
    • Analyze merchandising and overall landing page performance and make recommendations.
    • Responsible for the upkeep of the by-day revenue, promo and merchandising plans and
    creation of the daily focuses and strategy for emails that ladder up to the overarching
    plan for the month.

    • Utilize analytics tools to track KPIs, generate reports, and make data-driven decisions to
    optimize performance.


    Who You Are:

    • Bachelor's degree in Marketing, Business Administration, or related field.
    • 7 years of ecommerce experience, demonstrating significant growth in online sales and
    engagement.

    • You are a merchant at heart; someone who can think through story-telling and product
    performance as they both relate to the bottom line and programming.

    • Proficiency in Shopify, and analytics tools.
    • Strong understanding of digital marketing strategies and best practices for driving online
    traffic and conversion.

    • Analytical mindset with excellent problem-solving skills and the ability to derive actionable
    insights from data.

    • Strong project management skills with the ability to multitask and prioritize in a fast-paced
    environment.

    • Excellent communication and collaboration skills to work effectively with cross-functional
    teams.

    #J-18808-Ljbffr
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