Melissa Gosling

As a results-driven strategic marketing and communications professional with extensive experience in e-commerce and traditional marketing, I'm passionate about leveraging data to drive sales growth. With a unique blend of skills across e-commerce, digital, and traditional marketing, I've been responsible for driving annual sales ranging from $5M to $500M, managing teams of up to 16 associates, and overseeing multiple third-party agencies. I've managed up to $30M in annual sales on Amazon and have extensive experience working with major brick-and-mortar retailers to drive both online and in-store sales. I am constantly seeking innovative ways to maximize revenue and deliver exceptional results.

VICE PRESIDENT, CONSUMER MARKETING, SPECIAL PROJECTS & OPERATIONS
A+E NETWORKS | SEPTEMBER 2021 – Present (Contract Consultant)

Global media and entertainment brand whose portfolio includes A&E, The HISTORY Channel, and Lifetime. Managed remote teams between 2-6 people and multiple 3rd party agencies.

• Interim leader leveraging audience data to drive acquisition, engagement, & monetization across channels resulting in a 22% increase in viewership over targets for the #1 rated show on the HISTORY Channel.
• Led the development of a new quarterly review of social media best practices, ensuring the team's familiarity with the latest industry trends and advancements, and providing training on new and emerging platforms.
• Managed team and external agency to develop a set of email templates in Iterable, incorporating best practices and aimed at enhancing engagement levels.

VICE PRESIDENT OF MARKETING
REBECCA PAGE, LTD. | NOVEMBER 2020 - SEPTEMBER 2021 (Contract Consultant)
Start-up selling digital downloads, virtual summits, and supplies to craft-oriented consumers globally. Managed a global team of 7 spanning 4 continents.

• Led the development of new product bundles and refined pricing strategy resulting in a 220% increase in AOV.
• Expanded online community to over 783,000 users through a combination of social media programs, email campaigns, and paid marketing efforts, resulting in a 16% YOY growth.

VICE PRESIDENT OF MARKETING
CLI STUDIOS, INC. | DECEMBER 2019 - SEPTEMBER 2020
SaaS start-up servicing dance studios, schools, and dancers in 150+ countries. Managed a team of 2 FTEs, multiple contractors and several external agencies.

• Doubled (2X) the company’s Monthly Recurring Revenue (MRR) by pivoting the business and launching new direct to consumer product during COVID-19.
• Achieved a 375% growth in Instagram followers, increasing from 38,000 to 180,000 in 6 months, while maintaining high levels of engagement.

SR. DIRECTOR, DIGITAL MARKETING, CREATIVE, & CRM
BALFOUR | JANUARY 2018 – DECEMBER 2019
$350M+ Class Ring, Yearbook, & Grad Product company serving 130,000+ schools and their students. Led the marketing and creative organization of 16 employees.

• Boosted website traffic by 75% and revenue by 25% YOY using new SEM strategies including PPC, SEO, native advertising, affiliate programs, and social media, while keeping the cost of acquisition low and achieving a return on ad spend (ROAS) of 4 or higher.
• Expanded consumer email database from 10,000 opt-ins to over 500,000 in less than 18 months while maintaining open rates and resulting in a 766% increase in attributable revenue.

HEAD OF MARKETING
ANDRA GROUP | AUGUST 2016 – NOVEMBER 2017
$70M+ online luxury lingerie ecommerce business doing business as herroom.com & hisroom.com. Managed the marketing and creative teams consisting of 7 employees and multiple 3rd party partners.

• Doubled (2X) the men’s underwear business YOY through optimization and creation of digital marketing programs.
• Surpassed 20% YOY growth in marketplaces on Amazon, Walmart, Jet, and eBay. 

VICE PRESIDENT OF MARKETING
ARTERIORS HOME | MAY 2015 – AUGUST 2016
$125M+ Artisanal home décor & lighting company with large national sales team (B2B) and multiple retail locations. Managed 6 direct reports covering marketing and creative.

• Achieved 10%+ revenue increase through the development & implementation of the company’s first omni-channel marketing plan. 
• Exceeded 500% increase in Instagram followers (+50K) while maximizing engagement. 

DIRECTOR OF MARKETING
BSN SPORTS | MAY 2012 – MAY 2015
Largest institutional sporting goods company in the US ($450M+) with five divisions. Managed a team of 3 direct reports

• Delivered 20% revenue increase YOY by leveraging multi-channel marketing programs. 
• Secured the exclusive rights to sell and market FitnessGram, the official test of the Presidential Youth Fitness Program, strengthening the USGames business with its single largest contract.

SR. MERCHANDISE MARKETING MANAGER - FOOTWEAR
JCPENNEY | MARCH 2007 – MAY 2012

DIRECTOR OF MARKETING
JACUZZI WHIRLPOOL BATH | MARCH 2004 – MARCH 2007

BACHELOR OF ARTS from Mars Hill University