- Develop and implement advanced email marketing strategies emphasizing personalized customer retention and engagement using Salesforce Marketing Cloud (SFMC).
- Create personalized and targeted campaigns using Journey Builder to nurture existing customer relationships and drive repeat business.
- Leverage Salesforce Marketing Cloud capabilities to enhance retention campaign effectiveness.
- Utilize A/B testing, user feedback, and analytics to continuously refine and optimize email performance aiming to improve engagement and conversion rates, leading to increased purchase frequency and lifetime value.
- Collaborate with our eCommerce team to align with sales acquisition and promotional strategies and ensuring knowledge sharing and process efficiencies.
- Develop and implement advanced email marketing campaigns tailored to the Commercial B2B lead generation goals.
- Collaborate with the sales and marketing teams to create targeted content appealing to dealers and landscapers.
- Implement drip campaigns for effectively warming leads.
- Optimize lead nurturing workflows and automations in Salesforce Marketing Cloud to facilitate effective lead conversion.
- Create personalized and targeted campaigns using Journey Builder to nurture existing customer relationships and drive repeat business.
- Conduct quality assurance (QA) checks for content and rendering across various email clients and mobile devices.
- Schedule deployment and perform thorough post-deployment checks.
- Utilize A/B testing, user feedback and analytics to continuously refine and optimize email performance for improved kpi's.
- Develop new data-driven campaigns, and personalization initiatives.
- Implement audience segmentation and personalization strategies
- Develop and maintain comprehensive reporting systems that provide deep insights into email performance and audience segmentation insights. Regularly present these findings to senior management and relevant stakeholders, turning complex data into actionable strategies for continuous improvement and growth.
- Be responsible for the ongoing optimization of all journeys, flows and content, ensuring they are not only aesthetically pleasing and functional but also effectively align with broader marketing and brand objectives.
- Stay at the forefront of industry trends and competitor activities, leveraging a combination of market research and analytical insights.
- Regularly review and interpret complex data sets to understand evolving customer preferences and behaviors. Use these insights to adapt and refine our digital strategies continuously, ensuring we remain relevant, engaging, and ahead of the curve.
- Work closely with cross-functional teams, including sales, design and content creators to ensure alignment with business goals.
- Proactively engage with senior management to integrate email campaigns with broader sales and marketing objectives.
- Lead in new ideas, strategies fostering innovation, creativity, and continuous improvement.
- Bachelor's degree in Marketing, Computer Science, or a related field.
- 3+ years of experience in Email Marketing Production
- Proficiency in Salesforce Marketing Cloud
- Experience with HTML/CSS/JavaScript/SQL/SOQL
- Experience programming in AMPScript/SSJS (Or equivalent marketing software language experience)
- Microsoft Excel, Adobe Suite, Figma
- Marketing Cloud Email Certification is ideal, but not required; candidates with relevant experience will also be considered
- Exceptional leadership and communication skills
- Highly organized with strong project management abilities, ensuring alignment of initiatives with digital strategy and business goals
- Proficient in leveraging data and analytics for creative problem-solving
- Strong analytical mindset, with the ability to translate complex data into actionable strategies and delivering persuasive presentations
- Detail-oriented with a proven track record of delivering high-quality results
- Tech and web-savvy with the ability to learn quickly and independently
- Resourceful self-starter, comfortable working in a fast-paced environment and managing multiple projects simultaneously
- Impeccable quality assurance skills and organizational proficiency
- Effective communicator with strong interpersonal skills
- Health, dental, and vision coverage
- 401k company match plan
- Paid sick, personal, and vacation time
-
Email Marketing Specialist
1 week ago
Greenworks Tools Mooresville, United StatesJob Title: · Email Marketing Specialist · Title of Supervisor: · Sr. Director Digital Marketing · Job Location: · Mooresville, NC · Company Website: · Company Summary: · GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscapin ...
-
Email Marketing Specialist
4 days ago
Greenworks Mooresville, United StatesJob Description · Job DescriptionJob Title: Email Marketing Specialist · Title of Supervisor: Sr. Director Digital Marketing · Job Location: Mooresville, NC · Company Website: · Company Summary: · GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-c ...
-
Email Marketing Specialist
1 week ago
Green Works Mooresville, United StatesJob Title: Email Marketing SpecialistTitle of Supervisor: Sr. Director Digital MarketingJob Location: Mooresville, NCCompany Website: www.greenworkstools.comCompany Summary: GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping pr ...
-
ZephyrTech Cooleemee, United StatesLogistics is diverse, essential to the system, and a daily challenge at Cooleemee.With numerous training professions, logistics is a job engine that offers many career opportunities. At pfenning logistics, we rely on strong young talent from within our own ranks: vocational train ...
-
Marketing Content Specialist
1 week ago
Davidson Day School Davidson, United StatesSummary: · The Marketing Content Specialist is a creative thinker and passionate storyteller responsible for crafting compelling content. Utilizing various digital mediums, the Marketing Content Specialist will primarily focus on telling the story of Davidson Day School to enhan ...
-
Product Manager
1 week ago
Nexus Dynamics Mooresville, United Statesberbel - Making good things better As an innovative, medium-sized company in Germany, berbel Ablufttechnik GmbH is one of the top addresses when it comes to high-quality range hoods. With passion and great success, we develop and produce our products directly at our headquarters ...
-
Event Marketing Specialist
1 week ago
Kline Franchising Inc. dba Burn Boot Camp Cornelius, United StatesJob Description · Job DescriptionBURN BOOT CAMP CULTURE · Burn Boot Camp is one of the fastest growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast paced. We aim to inspire, empower ...
-
Marketing Specialist
6 days ago
Door Systems Huntersville, United StatesAttention, recent or soon-to-be college graduates with a flair for words Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey · Title: Marketing Specialist · Location: Charlotte, NC · This position will be responsible ...
-
Marketing Specialist
1 week ago
Door Systems Inc Huntersville, United StatesAttention, recent or soon-to-be college graduates with a flair for words Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey · Title: Marketing Specialist · Location: Charlotte, NC · This position will be responsib ...
-
Marketing Specialist
6 days ago
Luxer One Zoho Charlotte, United StatesJob Description · Who we are: · At Luxer One, we're committed to making life simpler by streamlining package management using our electronic smart lockers and other advanced solutions. Whether it's last-mile delivery at multifamily properties, corporate offices, or click & colle ...
-
Marketing Specialist
1 week ago
Amerock Corporation Huntersville, United StatesJob Posting: · Since 1928, Amerock's award-winning decorative and functional hardware solutions have built the company's reputation for chic design accessories that inspire homeowners to express their personal style. Marrying the perfect blend of beauty and function, Amerock's c ...
-
Marketing Specialist
1 week ago
Luxer One Zoho Charlotte, United StatesJob DescriptionWho we are:At Luxer One, we're committed to making life simpler by streamlining package management using our electronic smart lockers and other advanced solutions. Whether it's last-mile delivery at multifamily properties, corporate offices, or click & collect orde ...
-
Marketing Specialist
6 days ago
Luxer One Zoho Charlotte, United StatesJob Description · Who we are: · At Luxer One, we're committed to making life simpler by streamlining package management using our electronic smart lockers and other advanced solutions. Whether it's last-mile delivery at multifamily properties, corporate offices, or click & coll ...
-
Marketing Specialist
1 week ago
Money Fit by DRS Charlotte, United StatesBenefits: · 401(k) · 401(k) matching · Competitive salary · Dental insurance · Flexible schedule · Health insurance · Opportunity for advancement · Paid time off · Parental leave · Training & development · Vision insurance · We are looking for a Marketing Specialist to support t ...
-
Marketing Specialist
1 week ago
Premier, Inc. Charlotte, United StatesThere's potential around every corner in healthcare and Premier helps health system find it. We're in the field, working shoulder-to-shoulder with our members and member-dedicated field staff to help drive change from the inside out. If you want to be a key player in delivering e ...
-
Marketing Specialist
1 week ago
TelWare Corporation Charlotte, United States· Job Summary: · We are looking for a talented and enthusiastic Marketing Specialist to help us in our overall marketing efforts. The right candidate must be, first and foremost, a graphics wizard, capable of wowing with creative eye-popping images. This position works hand-in- ...
-
Marketing Specialist
1 week ago
Baird Charlotte, United States Full timeLooking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Global Investment Banking Marketing Specialist position at one of Fortune magazine's 100 Best Companies to Work For. · This position, in Baird's corporate ...
-
Marketing Specialist
1 week ago
Hayward Industries Inc Charlotte, United StatesOverview: · Hayward Pool Products, a division of Hayward Industries, Inc. is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Headquartered in Charlotte, NC, Hayw ...
-
Digital Marketing Specialist
1 week ago
SMART IT People Huntersville, United StatesSr. Digital Marketing Specialist - PIM, WordPress, HubSpot · Contract to hire · Huntersville, NC (Can be remote with travel to Huntersville on occasion) · SMART IT People has a contract to hire opportunity for a Sr. Digital Marketing Specialist with our client in Huntersville, NC ...
-
Marketing Automation Specialist
1 week ago
Konecranes Huntersville, United StatesAt Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skil ...
Email Marketing Specialist - Mooresville, United States - Greenworks Tools
Description
Job Title: Email Marketing Specialist
Title of Supervisor: Sr. Director Digital Marketing
Job Location: Mooresville, NC
Company Website:
Company Summary:
GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, G-MAX 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords and noise associated with gas products. For more information, find us on the web at
Position Summary:
We are seeking a Senior Email Specialist proficient in Salesforce Marketing Cloud to play a pivotal role in our Consumer and Commercial marketing teams. In this position, you will be responsible for driving the success of our Direct-to-Consumer (D2C) business growth through retention marketing efforts and our Commercial Business-to-Business (B2B) initiatives for dealers and landscapers.
Essential Duties & Responsibilities:
Retention Marketing (D2C Business):
Lead Generation (Commercial Business):
Integrated Support Across Business Units:
Collaboration:
Required Education and Experience:
Additional Skills and Qualities:
Compensation and Benefits:
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Email Marketing Specialist professionals in Mooresville
-
Hadley Mason
Customer Service Representatitve