- Create, optimize, and manage sustainable, scalable, and targeted email marketing automation practices to generate and nurture leads and improve customer retention.
- Create and manage the end-to-end email process for targeted campaigns.
- Create and deploy appropriate targeting and segmentation strategy.
- Collaborate with product marketing and regional marketing teams to ensure alignment with global marketing activities.
- Define and manage email workflows, including automation logic/rules, and reporting.
- Deploy emails and track performance.
- Uncover insights from past sends to guide higher impact campaigns.
- Compile and analyze data for continuous improvement.
- Drive email marketing improvements with performance analysis and collaboration with stakeholders.
- Regularly communicate with sales teams and track lead performance to ensure timely lead handling.
- Provide regular reporting analysis of all marketing automation initiatives along with recommendations for improvement to key stakeholders.
- Ensure program compliance with GDPR, CCPA, CAN-SPAM and other global data privacy and email regulations.
- Perform other duties as assigned.
- Ability to work in matrixed organization and in close collaboration with sales and marketing teams.
- Experienced in delivering results in collaborative environments.
- Strong written and verbal communication skills.
- Proven data-driven problem solver.
- Excellent analytical skills.
- Skilled in project management.
- Bachelor's or Associate's degree preferred; prior equivalent experience and training may be considered in lieu of formal degree.
- Minimum of four (4) years' experience in email marketing automation.
- Email marketing automation experience-B2B and Act-On a plus
- B2B marketing and/or industrial marketing experience preferred.
- Experience with necessary digital marketing platforms and tools.
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Marketing Automation Specialist - Huntersville, United States - Konecranes
Description
At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.
JOB DESCRIPTION: MARKETING AUTOMATION SPECIALIST
What we offer:
Benefits: Medical Plan (You can reduce your deductible by participating in our Wellness Program for 2024. Employees will then have the option to potentially get their medical benefits at no cost in 2025. Ask us for details) Dental, Vision, 401k plan with a match from day one, profit sharing, identity theft protection, accident insurance, travel insurance and so much more
Vacation: 2 weeks of vacation per year (pro-rated for the first year depending on start date years of service, 3 weeks. 13+ years of service, 4 weeks.
Sick Leave: 5 days of Sick Leave per year. Pro-rated the first year after 90 days of service
Holidays: 10 paid holidays per year
POSITION SUMMARY :
The Marketing Automation Specialist is responsible for developing and facilitating automated email programs, translating data into insights, implementing new tactics and approaches to drive engagement and conversion, and ultimately supporting sales growth. This is a highly collaborate role that works with global product marketing, product management, and sales teams to build a program that compliments regional marketing activities.
RESPONSIBILITIES:
Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.
Konecranes is a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.
Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Other Protected Category.
