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Digital Marketing Specialist - Huntersville, United States - SMART IT People
Description
Sr. Digital Marketing Specialist - PIM, WordPress, HubSpot
Contract to hire
Huntersville, NC (Can be remote with travel to Huntersville on occasion)
SMART IT People has a contract to hire opportunity for a Sr. Digital Marketing Specialist with our client in Huntersville, NC. This is primarily a PIM specialist who can set up a PIM system from scratch and integrate systems with it. This role involves a lot of Project Management with a technical aspect, collecting business requirements and working with the vendors who perform the development work. This is working with the IT Platform, and not a marketing/advertising role.
80% PIM and integration with PIM
Website/WordPress
10% HubSpot (Marketing Automation and CRM)
UX/UI
Project Management
Must have skills:
Bachelor's Degree in Digital Marketing or related field
3+ years of PIM Systems experience (such as Amplifi, inriver, Salsify, Precisely, Akeneo, etc.)
Must have experience setting up a PIM system from scratch and integration of other systems with PIM.
3+ years Website/Wordpress experience
3+ years Marketing automation and CRM tool (HubSpot preferred)
3+ years project management
Must be technical and detailed oriented
Nice to have skills:
B2B Marketing nice to have
Amplifi PIM
HubSpot (CRM)
UX/UI project
Job description:
Set up Amplifi PIM from scratch for 2 divisions . 1 division is already set up but needs to be managed.
Integrate systems such as Power BI with Amplifi PIM.
Project manage, collect business requirements and work with vendors who complete the development work
Utilize Jira ticketing system for updates and validation
Work on resolving production issues with the vendors
Work with sales team to build out requirements for marketing automation
Operate, administer and work on projects (mostly related to data movement) for marketing and e-commerce systems.
Manage product data and sync with other systems (eCommerce, ERP, etc) as well as manage marketing related data (visuals, documentation, etc.) using Amplifi, a Product Information Management (PIM) system.
On eCommerce platform (WooCommerce), set up users, import data, interface with delivery teams (eCommerce vendor or internal ERP team) to resolve issues with customer quotes, orders, or product data.
Perform website related functions such as product search, product configurators, content management, and oversee development.