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    Marketing Specialist - Charlotte, United States - Ally

    Ally
    Ally Charlotte, United States

    2 weeks ago

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    Description
    General information
    Career area
    Marketing
    Work Location(s)
    500 Woodward Avenue, MI, 601 S. Tryon Street, NC
    Remote?
    No
    Ref #
    17503
    Posted Date
    Thursday, May 9, 2024
    Working time
    Full time
    Ally and Your Career

    Ally Financial only succeeds when its people do - and that's more than some clich people put on job postings.

    We live this stuff We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them.

    Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

    From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally.

    We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?
    The Opportunity
    The Paid Digital Marketing Specialist is a newly created role within the Digital Marketing team at Ally.

    This individual will be tasked with helping us execute our in-house support of digital marketing with activations across multiple channels and lines of business.

    The ideal candidate also has previous hands-on-keyboard execution experience either from agency or advertiser direct experience.

    The successful candidate will possess a track record of precision and accuracy when it comes to dissecting the elements of a digital direct buy to ensure successful launch and measurement.

    This person will have to partner with various teams across the organization, including Ad Ops, Strategy, Creative, Analytics, etc in addition to external platform and publisher partners.

    They will also need to be process oriented as we grow this program's scope over the next year.

    Ally work locations are Charlotte NC or Detroit MI - Hybrid work schedule 3 days in office and 2 from home.

    The Work Itself

    • Partner with the media strategy teams to decode the digital components of sponsorships and direct buys to ensure accurate trafficking setup and execution
    • Responsible for setting up and troubleshooting of digital campaigns across various media types such as video, display, email and audio line items, inclusive of creation of placement and packages in ad tech platforms, like Prisma and GCM as well as campaign set up in programmatic DSP and paid social ad manager platforms
    • Handle the day-to-day operational tasks, including media research and analysis, media planning, buying, campaign administration and reporting in partnership with media strategy team
    • Create and manage media budgets and flowcharts, insertion orders, pacing, billing and media vendor contacts
    • Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs across different lines of business and campaigns
    • Collaborate with internal and external partners to present learnings and maximize the value of the programs
    • Adhere to and maintain a testing plan to maximize investment value and traffic, share insights with brand, media, and creative teams
    • Continually learn, advancing skills and knowledge of online advertising, financial services, and competitive trends. Share new developments with the team and how to leverage them.
    • Interact with outside vendors and external business partners regarding various facets of client media activity, such as media authorizations, billing, insertion orders and report procurements
    The Skills You Bring

    • Bachelor's degree in marketing or relevant field of study preferred
    • 1+ years online paid digital marketing experience required as a campaign analyst, ad operations specialist, marketing coordinator, media planner/buyer, account manager or hybrid; other online advertising background a plus
    • Previous experience working with ad tech such as an ad server (GCM), Prisma, CRM, SEM tools, DSP or paid marketing platform highly recommended
    • Familiarity with online analytics measuring last-touch or multi-touch attribution in the digital, programmatic and paid social landscape, including mobile-measurement partners
    • Proven track record to successfully manage internal and external partner relationships
    • Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables. Tableau, Datorama, and SQL are a plus.
    • Understanding of A/B and multivariate testing
    • Familiarity with statistics and online advertising metrics
    • Proficient in MS Office suite (PowerPoint, Outlook, Word)
    • Positive and productive interpersonal, oral and written communication skills
    • Ability to work independently as well as collaboratively
    • Detail oriented with a commitment to strong results
    How We'll Have Your Back
    Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals.

    Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

    Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)

    • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
    • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
    • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
    • Work-

    Life Integration:

    other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.


    • Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
    • To view more detailed information about Ally's Total Rewards, please visit this link:

    Who We Are:
    Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions.

    We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers.

    For more information, visit
    Ally is an equal opportunity employer committed to diversity and inclusion in the workplace.

    All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

    We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities.

    For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.


    Base Pay Range:

    An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications.

    We review internal pay, the competitive market, and business environment prior to extending an offer.
    Emerging
    55000
    Experienced
    67500
    Expert
    80000

    Incentive Compensation:
    This position is eligible to participate in our annual incentive plan.

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