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    Telecommute Senior Product Marketing Manager - San Francisco, CA, United States - Human Interest

    Human Interest
    Human Interest San Francisco, CA, United States

    2 weeks ago

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    Description

    Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits.

    Too often it's because they are employed by a company that doesn't offer a retirement plan.

    Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

    We're a high-growth tech company changing the retirement industry.

    Most recently, by funding from BlackRock as well as many other top investors:

    Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and we need an experienced product marketer to help us deliver our offering to a massive but fragmented market.

    Reporting to the Director of Revenue Marketing, this role will help us evolve our segmentation, positioning, and messaging strategy to maximize the value we deliver to our customers.

    Product marketing is a new function for our company and as one of the first hires on this team, you will play a pivotal role in helping to define our strategy.

    Revenue Marketing & Enablement is the backbone of the Revenue team, supporting Sales, Partnerships, Customer Onboarding, and Customer Service teams.

    The Senior Product Marketing Manager is a seasoned marketer who can do the job with minimal supervision.

    This high visibility position will put you front-and-center in front of all Revenue teams as well as Product, Engineering, and Legal/Compliance.

    Whether it is a new competitor or new product launch, you will be juggling multiple projects at the same time, often with incomplete information.

    We are an outcomes-driven organization and so it is not about creating 5 pieces of content, but rather is about landing that content with the field.

    You're the right fit for this role if you are comfortable with figuring things out as you go, default to action, and adapt to additional responsibilities which may span across revenue marketing, customer marketing, and sales enablement.

    Build a customer insights engine that delivers analysis and key findings to the entire company
    Own the competitive landscape by conducting thorough research on competitors and identify our unique value proposition, objection-handling, and develop resources for field teams
    Integrating user-experience and field feedback into product updates and innovation
    Create customer personas, customer case studies, education resources, and product training that enable our Marketing, Revenue, and Customer Success teams to better serve employers and plan participants

    Work closely with Partner Marketing and together determine the best way to reach our different audiences - HCM, SBOs, Accountants, Financial Advisors, etc.

    Partner with Revenue Enablement to roll-out training and talk tracks for each of our teams: Customer Service, Customer Onboarding, Sales and Partnerships.

    Identify new omni-channel marketing campaigns opportunities for Marketing to execute
    Usher in our go-to-market strategy as we evolve our offering, including naming, positioning, and launch marketing
    Flawless execution of product launches on schedule that prepares the field teams without last-minute scrambling
    10+ years of marketing experience with at least 5 years in product marketing or product management
    ~ An obsession with customers and data
    ~ Meticulous organization and time management skills
    ~ Hands-on experience managing campaigns using Salesforce and Marketo
    ~ People management experience within a revenue marketing organization
    ~ Proven ability to work effectively across marketing and sales organizations
    ~ Experience working in a fast-paced, high growth software company where change is a constant
    ~ Ability to manage multiple projects, determine project urgency and execute detailed action plans
    ~ It's an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.
    Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest.
    An escalating bar for talent and performance
    We take into account the cost of labor for each position in various markets across the US. All of our employees are offered a robust suite of physical, financial and mental wellness benefits.
    Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
    Top-of-the-line health plans, as well as dental and vision insurance
    Generous PTO and parental leave policies
    Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt
    Monthly work-from-home stipend; Employee Resource Groups including Veterans, Lift Ev'ry Voice, Pride, LatinX, Families, and Women in Tech
    Fun online and regional events and celebrations and department and company offsites
    The vast majority of our positions can be 100% remote
    America's Best Startup Employers by Forbes

    All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.

    Human Interest employees must adhere to the Company's security policies and Code of Ethics.

    We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies.

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