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    Global Marketing Director - Irvine, United States - Culver Careers (CulverCareers)

    Culver Careers (CulverCareers)
    Culver Careers (CulverCareers) Irvine, United States

    1 week ago

    Default job background
    Technology / Internet
    Description

    Our client is a global leader in consumer networking, consumer electronics,

    enterprise networking, enterprise surveillance, software, and cloud services.

    We are seeking a Marketing Director with expertise and visionary leadership

    to lead our Global Marketing team in Irvine, CA. In this pivotal role, you will shape the

    narrative of our products, overseeing the entire marketing lifecycle for our

    innovative smart home and networking solutions. Your strategic approach will

    drive product sales growth through impactful marketing strategies.

    Responsibilities:

    Responsible for the entire lifecycle of IMC programs for new products for

    home networks and smart homes, managing budget, strategy, marketing

    tempo, campaigns, communication results, and monitoring.

    Responsible for outcomes, integrating PR, social media, digital media, the

    official website, e-commerce, events, and other channels to enhance product brand exposure and reputation while driving sales conversion.

    -Keep abreast of social trends, formulate creative marketing ideas, and

    enhance product and brand popularity through natural traffic using event

    marketing and high-quality content marketing.

    -Plan user operation activities to increase private traffic and user loyalty and

    drive product sales.

    -Develop brand marketing programs to enhance brand awareness and

    consideration according to business needs.

    Requirements:

    MUST have IMC experience, preferably with successful cases and

    senior expertise in consumer electronics marketing and brand marketing.

    Have a keen sense of market and user insights, combining product selling

    points and user scenarios and transforming insights into marketing

    opportunities.

    Excellent resource integration, cross-departmental communication and

    coordination, project promotion and implementation skills, and management

    experience is preferred.

    Demonstrated traits include curiosity, creativity, keen awareness of social

    trends, and expertise with social media and best practices.

    Excellent marketing copywriting, user empathy, and aesthetics.

    Proven ability in project coordination and management, and resilient under

    pressure with a high sense of responsibility.

    What We Offer:

    1. Competitive salary and comprehensive benefits package

    2. The chance to be part of a growing and innovative company.

    3. Engaging and inclusive work culture.

    4. The opportunity to lead challenging and impactful projects.

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