- Marketing Operations: Lead tactical execution for all marketing initiatives including major seasonal campaigns, product launches, brand marketing moments and smaller pulses by managing (and developing) fast-paced planning and production timelines; own and optimize the marketing planning calendar
- Creative Partnership: Own hand-off of marketing plans to Creative Team, effectively communicating how the tactical plans reflect the business/campaign goals and helping steer the creative strategy
- Strategic Vision: Translate OLLY's marketing objectives into an integrated plan, partnering with channel owners to identify strategic builds that deliver a more robust, innovative 360 campaign effort
- Integration Planning: Drive tactical integration and execution across channels in close partnership with Brand team, Creative team and channel owners (Social, PR, Influencer, Ecommerce, Growth Marketing etc)
- Insights/Measurement: Partner with Insights team and channel owners to closely monitor in-market performance and lead creative and tactical optimizations across teams
- Product Sampling: Own sampling activations partnering with Operations, Brand and other marketing channel owners to develop in-market activations that increase awareness and conversion.
- 5-7 years in marketing with a focus on cross-functional campaign execution and marketing operations
- Highly collaborative with experience project managing peer teams through tactical planning and execution
- Experience partnering closely with creative teams and navigating the intersection of marketing and creative
- Familiarity with multiple channels including paid media, social, ecommerce, and owned digital
- Ability to reflect the consumer's needs with all creative communications
- Proven ability to problem-solve and navigate ambiguity while maintaining a solution-oriented, optimistic mindset
- Disruptive and innovative thinking and ideas
- Ability to analyze data and elevate key insights to various internal audiences (ranging from marketing teams to leadership)
- Ability to be flexible in the face of unexpected budget or strategy shifts
- Experience building and nurturing cross-functional relationships; ability to understand and synthesize multiple points of view
- Highly organized, detail oriented and self-motivated
- Comfortable in a data-driven business environment
- An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
- 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
- 4 weeks PTO + paid holidays + 12 Mental Health Days per year
- 100% Paid parental leave, Fertility + Adoption Benefits
- Annual Bonus + Long Term Incentive Plan
- 401(k) plan with Employer Match
- Hybrid Work + Wellness + Cell Phone Stipends
- Free product
- And much more
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Integrated Marketing Manager - San Francisco, United States - OLLY PBC
Description
WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION
OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.
We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.
OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud
BUT ENOUGH ABOUT US LET'S TALK ABOUT YOU
You are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.
THE ROLE: INTEGRATED MARKETING MANAGER
OLLY is looking for a driven, entrepreneurial, and innovative integrated marketer to help drive campaign execution across channels. This role sits at the intersection of brand, marketing and creative strategy. The ideal candidate will be comfortable managing cross-functional marketing workstreams, creating process for seamless execution and driving alignment between teams to ensure integrated campaigns are aligned back to overall strategy and ultimately leading to impact in market. This role reports into the OLLY Marketing Communications Director.
KEY RESPONSIBILITIES
THE CANDIDATE
The ideal candidate is an expert at bringing campaigns and creative to market across channels. They have experience leading cross-functional collaboration to create strategic and cohesive marketing plans that drive business results. They love brand marketing and are looking for creative and tactical inspiration everywhere, always coming to the table with new and innovative ideas. This candidate is highly creative, strategic, collaborative, data-minded and organized.
CAPABILITIES + SKILLS REQUIRED
THE DETAILS
LOCATION: San Francisco, CA – priority will be given to local candidates; relocation expenses provided
HOURS: full time, exempt (salary)
MANAGER: OLLY Marketing Communications Director
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The pay range for this position is $110,000 - $135,000 dependent on experience. This position is bonus eligible and Long-Term Incentive eligible.
WHAT WE OFFER: