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    Social Marketing Account Executive - East Rutherford, United States - Empowered Staffing

    Empowered Staffing
    Empowered Staffing East Rutherford, United States

    2 days ago

    Default job background
    Full time
    Description

    Position: Social Marketing Account Executive

    Location: East Rutherford, New Jersey

    This is an on-site position.

    Overview:
    As a Social Marketing Account Executive, you will play a critical role in maintaining strong connections between our agency and our clients, with a primary focus on the retail and dining sectors. This multifaceted position combines the responsibilities of an account executive, a content creator specialized in retail and dining, and a coordinator for user-generated content, partnerships, and influencer collaborations.

    Key Responsibilities:

    Client Liaison and Strategy Alignment:

    • Serve as the primary point of contact for American Dream account, ensuring their needs are understood and met effectively.
    • Work closely with the client to align projects and campaigns with their strategic objectives.

    Content Creation and Strategy:

    • Utilize your expertise in the retail and dining industries to develop and execute content strategies that enhance brand awareness, engagement, and conversions across social media platforms.
    • Lead the creation of captivating content tailored to the client's target audience, overseeing social media creatives, interns, and outsourced talent for paid digital ads.

    Brand and Campaign Vision:

    • Provide guidance on the creative direction of digital ad campaigns, ensuring all content reflects the identity and marketing goals of the American Dream.
    • Maintain a keen eye for detail to ensure that every piece of content, from visuals to messaging, aligns seamlessly with the client's vision.

    UGC, Partnerships, and Influencer Engagement:

    • Take ownership of coordinating user-generated content and managing influencer collaborations to extend the reach of the American Dream brand.
    • Cultivate and nurture relationships with current tenants and attractions to create synergies that enhance the overall marketing strategy.

    Platform Specialization:

    • Produce engaging content for various social media platforms, including Facebook, LinkedIn, TikTok, and others, while also creating content for partner brands.
    • Adapt content strategies to suit each platform's unique audience and engagement metrics, maximizing reach and impact.
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