- Position Overview: Caliber is on the lookout for a dynamic and driven Lead Generation Marketing Manager to champion strategic initiatives and propel business growth.
- In this capacity, you will lead and inspire a team dedicated to formulating and executing robust lead generation and database growth strategies, with a particular focus on the Flywheel approach to marketing—prioritizing the attraction, engagement, and delight of our providers and healthcare employer clients.
- In collaboration with the sales organization, manage Caliber's strategy and presence at industry conferences, career fairs and events - overseeing event planning logistics, lead generation tactics (identifying existing and prospective customers, goal setting for lead capture, communication plan, lead follow up and more) ensuring a compelling and brand-aligned representation.
- Be the champion of conference and event activity and lead tracking and ROI.
- Oversee paid lead sources, including but not limited to: digital advertising, paid search, lists, sourcing tools, and utilization of third-party industry job boards and databases.
- Proven experience (4-7 years) in lead generation, digital marketing, and campaign management
- Expertise in leveraging marketing automation tools like HubSpot, Sense or similar platforms.
- Demonstrated expertise in paid search, managing ad accounts and budgets on social media channels (e.g., LinkedIn, Facebook)
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