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Serena Chon

Serena Chon

Fashion Business

Arts / Entertainment / Publishing

New York City, New York

Social

About Serena Chon:

I am currently a senior at New York University Gallatin School of Individualized Study,
majoring in fashion and business, and I am looking for a full-time position in the fashion
industry.

Experience

INTERNSHIP EXPERIENCE
BlackEye Cosmetics 10/2017 – Present
Founder Bethesda, MD
Lead a team of 5 product design experts to draft, produce, and test eye-shadow palettes to satisfaction above industry standard
Conduct in-depth market research and analyze current trends of eye makeup products
Evaluate and choose the right channels to do e-marketing targeted on young, female and high-class customers
Recommend improvements in products, packaging, shipping, service or billing methods and procedures to prevent future problems
Oversee mission and design for the website implementation to streamline the digital shopping experience
Measure and analyze the impact of social media initiatives on various indicators, including channel growth, impressions, engagements,
traffic, and conversions
Promote finalized products via social media to expand brand and audience, generating $120,000 revenue in total
 

Independent Consultant 08/2018 – 06/2019
Designer and Model Bethesda, MD
Sketched product mock-ups in loungewear for Ideal Life Clothing
Photographed and modeled for clothing for ILC alongside TteJewelry
Ideated and implemented marketing campaigns on different social media channels including Instagram, Youtube and TikTok
 

Kokie Cosmetics 04/2017 – 04/2018, 06/2022- 08/2022
Beauty Trade Show Sales Assistant / Marketing Intern Beltsville, MD
Displayed latest Kokie products to consumers at national trade shows and created net revenue of $13,000 from sales
Maintained existing accounts through improved development of customer relationships, meeting and exceeding customer’s expectation
Analyzed the ROI of collaborated KOLs and performed research on potential brand ambassadors and affiliate partners
Completed management of trade shows and exhibition projects to include planning, coordination, development of specific sales and
marketing materials
Marketed products through social media platforms, created social media campaigns and presentations
 

Museum of Art MSU 06/2017 – 08/2017

Modern Art Intern Baltimore, MD
Digitized and photoshopped works of art in collection for online access
Published an article for exhibition catalog focusing on Realism in Art
Assisted visitors, effectively communicated information about the collection, facility, mission, site and history
 

SKILLS & INTERESTS
Proficient in Adobe Photoshop, Adobe Illustrator, Microsoft Suite (PowerPoint, Excel and Word), Google Suite
Modern/Hip Hop/Jazz Contemporary Dance, Tennis, Golf, Piano, Violin

Education

New York University 08/2019 – Present
Bachelor of Arts in Global Fashion and Business New York, NY
Coursework: Intro to Marketing, Media and Fashion, Luxury Marketing, Entertainment and Media Industry, Entrepreneurship,
Financial Accounting
Cumulative GPA: 3.7/4.0

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