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Rockville

    Marketing Manager - Rockville, United States - Comrise

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    Description


    This is a hands-on position responsible for growing company's revenue and market share of molecular biology product line by developing and implementing strategic and tactical marketing programs.

    Responsibilities
    Design and execute marketing plan to increase market share and revenue for the molecular biology product portfolio.
    Measure and report the impact of marketing campaigns and activities using OKR principles.

    Create innovative marketing tools such web page, datasheet, FAQ, blog, video, webinar, brochure and more to promote the molecular biology product portfolio.

    Manage impactful product launches including communication strategy, market assessment, pricing, competition, early adopter studies, demand generation, development of sales tools.

    Work with R&D teams to developing new products and design product launch for online/offline channels.
    Provide product positioning material and training for sales/distributor/technical support teams.
    Collaborate cross-functionally with IT, Operations, R&D and Manufacturing to ensure all products can be delivered with correct documents.
    Attend tradeshows. Annual travel of 3-5 short trips ( Maintain, upgrade product lines: cDNA clone, CRISPR, RNAi, Transfection reagents, Lentivirus, PCR products


    Qualifications:
    Master degree in life science discipline with good knowledge on molecular biology
    3 years of marketing or equivalent experience in a customer facing role.
    Good understanding of molecular biology techniques (Clones, cloning, PCR, CRISPR, Lentivirus technology) and its applications
    Demonstrated knowledge of marketing tactics and practices. Previous experience in digital marketing a plus Knowledge, Skills and Abilities
    Excellent English-writing, speaking and proof-reading skills are essential.
    Must be a team player with ability and desire to collaborate diverse staff and support customers.
    Must be proficient in the use of Microsoft software (word processing, email, PPT, Excel, etc)
    Strong project management skills
    Organized and self-motivated.

    Preferred Qualifications
    PhD degree in Molecular Biology preferred
    Lab experience
    Proficiency in Mandarin, Chinese is preferred

    #J-18808-Ljbffr


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