Marketing Manager - Rockville, United States - Signal Financial Federal Credit Union

Description

Direct the overall marketing efforts for the Credit Union. Strategize, develop, implement and communicate strategic marketing and public relations campaigns. Ensure marketing goals, campaigns and offerings are consistent with Credit Union goals, policies and procedures. Manage department staff and vendors to meet department and Credit Union objectives. Develop and monitor marketing budget.
Position Responsibilities
Market research and analysis
Perform regular analysis of a variety of marketing factors to determine overall product profitability, member usage, and member relationships. Identify

areas of opportunity, create targeted marketing lists, and track response to campaigns
Develop targeted marketing campaigns through a variety of media including but not limited to direct mail, email, branch merchandising and track member responses to determine campaign effectiveness
Compile regular competitive rate analysis data
Gather comprehensive data to produce regular reports for vendors, CU departments and the Board of Directors
Prepare and execute membership surveys
Department Administration
Manage daily activities of the marketing department staff to include coaching, performance management, payroll and training
Manage various budget activities including expense review and planning
Coordinate member services supervisory committee meetings
Assist in the marketing strategy and implement website updates for the Youth Accounts
Planning
Plan, develop, implement and assess short and long-range marketing plans for the Credit Union consistent with our goals, policies and procedures
Lead department projects to design and implement new products, services and promotions
Make periodic branch visits in person and via Microsoft Office Teams to gather feedback, discuss branch marketing opportunities and perform branch branding audit
Communication
Manage website content to include web banners, content revisions, update rates, and manage member complaint/grievance activity
Supervise and as needed, participate in the creation of written publications, including but not limited to monthly product brochures, branch flats/signs/posters, corporate forms, manuals, and member correspondence
Have marketing pieces and disclosures reviewed by CUNA to ensure accuracy and compliance standards.
Coordinate member communications due to emergencies such as pandemic, inclement weather closings/delays, card breaches, etc.
Vendor management
Coordinate and manage a variety of vendors providing content, analysis and member data to assist CU in meeting marketing goals
Position Requirements
College degree in marketing, journalism, communications, English, public relations or related field required
One to three years of experience in marketing. Financial services marketing preferred
Demonstrated understanding and experience with marketing communications
Ability to handle multiple tasks accurately and completely
Ability to maintain websites. HTML preferred
Analytical skills, attention to detail, good organizational skills and planning skills
Ability to strategize and implement marketing campaigns
Excellent verbal and written communications skills
Strong knowledge of Microsoft suite including Word, Excel and PowerPoint
Strong project management skills
Working knowledge of financial MCIF system(s)
Other duties as assigned

#J-18808-Ljbffr