Email Marketing Manager - Ocoee, United States - Skechers U.S.A.

Skechers U.S.A. Ocoee, United States

1 week ago

Description

Job Description

Skechers is growing the Digital Group and is looking to hire a new Email Marketing Manager who will help oversee the day-to-day email campaigns to improve customer acquisition, drive loyalty, and increase lifetime value.

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Essential Job Responsibilities _
Develop and maintain a comprehensive monthly email calendar, incorporating relevant product launches, seasonal themes, and sales events.
Craft compelling email briefs that effectively communicate product stories and key messages.
Collaborate closely with the design and product teams to ensure cohesive and visually appealing campaigns.

Coordinate Sila requests and manage the end-to-end process of email ideation and creation, ensuring alignment with brand guidelines and objectives.

Define and manage customer segmentation, executing targeted email campaigns tailored to specific audience segments.

Assist with the creation and analysis of weekly, monthly and ad-hoc reports, providing key insights to optimize the performance of future campaigns.

Conduct quality assurance checks on emails built by the Email Specialist to ensure accuracy and consistency across platforms.

Develop and execute a strategy for engaging retail customers, collaborating with the retail team on campaigns for store openings and in-store promotions.

Implement a robust testing strategy for email marketing campaigns, including experimentation with subject lines, dynamic content, creative layout, and targeting parameters.

Track performance and identify and leverage trends and opportunities from the tests.
Foster strong cross-departmental partnerships to facilitate seamless campaign execution and alignment with broader business objectives.
Additional Responsibilities
Cross training other roles in the department to assist when needed
Other duties as assigned.
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SUPERVISORY RESPONSIBILITIES **No

Qualifications:
Qualifications
3-5 years of relevant work experience in CRM or email marketing
Strong writing skills with the ability to craft engaging and persuasive email content.
Highly computer literate with the ability to learn new software quickly and efficiently.

Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks.

Analytical mindset with the ability to interpret data and derive actionable insights to optimize campaign performance.
Excellent organizational skills and ability to think critically within a fast-paced environment, while meeting assigned deadlines.
Strong interpersonal and communication skills, with the ability to collaborate effectively across teams and levels of the organization.
Proficiency in email marketing platforms. Salesforce Marketing Cloud experience is a plus.
Basic knowledge of HTML/CSS
Basic knowledge of mobile app push best practices
Experience in retail marketing or e-commerce is a plus
Education and Experience
Bachelor's Degree
Minimum 3 years' experience in email marketing.
Additional Information

WHAT YOU BRING TO THE TABLE:

First, leading a team to "win big" makes your heart beat faster You are a sales-driving powerhouse and you haven't met a sales plan you couldn't crush Your team means everything to your business and your customers, so your talent assessment and development skills are top-notch.

You're a true operator, who always delivers clean, pretty stores with the right presentation.

You still function effectively and even thrive in times of change and shifting priorities and have a strong ability to stay flexible to the unforeseen.

Communication could be your "middle name", with your highly developed ability to convey information and set direction with your team in writing or verbally.

Colleagues might also call you a task-master, as you utilize time and resources extremely well to meet deadlines, stay efficient and manage operational priorities.

Your retail/restaurant leadership experience makes you immediately credible in our business and with your team. Finally, you have so much fun doing and being all of the above and share that excitement with those around you everyday
All your information will be kept confidential according to EEO guidelines.
Pay range for this position is $78k - $120k annually.

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