Jobs
>
Ocoee

    Digital Marketing Manager - Ocoee, United States - Westgate Resorts

    Westgate Resorts
    Westgate Resorts Ocoee, United States

    1 week ago

    Default job background
    Description
    Company DescriptionAbout Westgate ResortsWestgate Resorts provides a diverse range of vacation experiences.

    From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations.

    A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona.

    Westgate meets every vacation expectation, for every family, for every budget.

    As we continue growing, we will continue offering the best and most-affordable vacation options out thereJob DescriptionWestgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager.

    Reporting to the Vice President of Specialty Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles.

    Individuals will create engaging content, launch digital campaigns for email, social media, and paid advertising, and work with key partners to deliver projects and assets that enable the overall lead generation strategy and goals of the company through all channels.

    To perform this job successfully, an individual must be able to perform each of the essential duties and responsibilities satisfactorily.

    Additionally, the person must possess and adhere to the following core company values:

    IntegrityPassionWork EthicEssential Duties and Responsibilities:

    Digital Marketing Management Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns.

    Point of contact for all CMS-related items for timeshare/event digital marketing, with hands-on work/stand-up of landers (landing pages) in CMS, which may include copywriting, image selection (from brand repository), and sub-projects to support these landers.

    Develops and implements email and text-based lead generation and engagement strategy.

    Develops and implements lead generation strategies for timeshare events and vacation package sales via approved paid advertising channels, including (but not limited to) Facebook lead generation, geo-targeting event advertising solutions/platforms/campaigns, and more.

    Develops and implements a cohesive vacation package retargeting strategy to use existing traffic to hotel partner websites and retarget that high-intent traffic across all channels (display, social, email, etc.) to yield the best lead flow and qualified tour flow for timeshare marketing.

    Develops and implements a best-in-class affiliate program with existing affiliate networks/partners, and be the point of contact for those outside partners.

    Integrate vacation package marketing into both the SEO footprint of the main brand website, while mindfully keeping the intent of hotel bookers separate from vacation package marketing.

    Integrates best practices (working with the direct of brand advertising) to bring lead generation campaigns into existing Google Ad shells and META (Facebook) Ad Managers on the brand level.

    Work with email marketing channel manager and director of database marketing to build a cohesive, automated (or semi-automated) vacation package email marketing strategy.

    Works with the National Director of Marketing to integrate vacation packages into all seasonal / tentpole hotel marketing campaigns.

    Works with Division and Department leaders to operationalize brand strategies throughout the organization's recruitment functions to align with business objectives, marketing strategies, and compliance management issues.

    Develop and maintain relationships with key internal business partners and senior management.
    Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments.
    Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building.
    Other duties as assigned.
    Content Creation and Curation InitiativesLeads/launches the development and deployment of branding content generation projects.
    Create an annual plan and content schedule to deploy throughout the team.

    Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads.

    Communicate editorial/marketing content vision and capabilities with a larger team, at all levels.

    Partner with internal brand and marketing partners to develop storytelling strategies, briefs, and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub-company entity) as a brand, amplify reach and engage prospects across digital channels.

    Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, and build pipeline and brand affinity.

    Measurement and ROIOversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties.


    QualificationsExperience:


    5 + years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners.

    Experience with performance measurement analytics and tools, budget management, and implementing cost controls.
    Deep knowledge and proven experience with lead generation-focused campaigns on Google, Facebook, and other performance advertising platforms.
    Hands-on short-form copywriting experience is required.
    Experience in setting up landers (landing pages) within a CMS (e.g.
    • WordPress, Shopify, etc.)

    Education & Certifications:
    BA in Communications, Marketing, or related field preferred and/or a combination of education, training, and experience

    Skills/Knowledge:


    Excellent communicator, both verbally and in writing, good listening Content Management Systems (CMS) knowledge and experience Tactical hands-on knowledge or familiarity with hotel marketing digital (direct) channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads.

    Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAs.

    Ability to lean into learning new skills, platforms, or SaaS marketing solutions as needed and to pivot quickly but mindfully between what "works" and what is "needed" should KPIs or focus areas change.

    Basic UX/UI/CRO skills.
    Basic copywriting, and headlining skills.
    Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)

    Travel Requirements:
    Limited travel is required.

    Approximately 15% of the timeSupervisory Responsibilities:

    NoneAdditional InformationWhy Westgate?Comprehensive health benefits - medical, dental and visionPaid Time Off (PTO) - vacation, sick, and personalPaid Holidays401K with generous company matchGet access to your pay as you need it with our Daily Pay benefitFamily benefits including pregnancy, and parental leave and adoption assistanceWellness ProgramsFlexible Spending AccountsTuition AssistanceMilitary LeaveEmployee Assistance Program (EAP)Life, Disability, Accident, Critical Illness & Hospital InsurancePet InsuranceExclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) Advancement & development opportunitiesCommunity Involvement ProgramsWestgate Resorts is an Equal Employment Opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law.

    If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email with the job title and the location of the position for which you are applying.


  • NVR, Inc

    Marketing Manager

    1 week ago


    NVR, Inc Orlando, United States

    As a **Marketing Manager **for NVR, parent company of **Ryan Homes**, you'll help us create, manage and analyze marketing campaigns to help us sell our homes, connecting house-hunting prospects with a new dream home You'll work alongside our sales management teams to keep adverti ...


  • Escapology Orlando, United States

    **About Escapology**: · Escapology is the largest escape room company in the world. We are the premier provider of escape room entertainment, dedicated to delivering immersive, engaging, and thrilling experiences that challenge and delight our guests. Our vision is to be the glob ...


  • Simpluris Orlando, United States

    **Requirements**: · **Job Summary** · Reporting to the Sr. Director of Notice and Director of Marketing, the Simpluris Digital Marketing Manager is a critical contributor of Simpluris' growing Legal Notification and Business Development Departments. · Legal Notification · Respons ...


  • Corazon By Baires Fine Dining Orlando, United States

    **Job Description: Digital Marketing Manager** · **Reports to: Executive Vice President** · **Summary of Position**: · **Duties & Responsibilities**: · - Develop marketing strategies that align with the organization's revenue and traffic driving goals. · - Review marketing calend ...


  • RELIVE Health Orlando Winter Park, United States

    **Benefits**: · - Bonus based on performance · - Company parties · - Competitive salary · - Employee discounts · - Flexible schedule · - Opportunity for advancement · - Training & development · - Wellness resources · Are you: · - **Incredibly outgoing?**: · - **Ready to Rock Pop- ...


  • Orlando Health Orlando, United States

    Position Summary: · **Orlando Health** is seeking a dedicated **Sports Partnerships & Marketing Manager**. · **Key Responsiblities**: · - Oversee sports partnership relationships and manage contracts. · - Plans and executes activations related to those partnerships. · - Works clo ...


  • Westgate Resorts Ocoee, United States

    Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager. Reporting to the Vice President of Specialty Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead gener ...


  • Westgate Resorts Ocoee, United States

    Company DescriptionAbout Westgate ResortsWestgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world lead ...


  • Skechers U.S.A. Ocoee, United States

    Job Description · Skechers is growing the Digital Group and is looking to hire a new Email Marketing Manager who will help oversee the day-to-day email campaigns to improve customer acquisition, drive loyalty, and increase lifetime value. · _ · Essential Job Responsibilities _ · ...


  • Westgate Resorts Ocoee, United States

    Company Description · About Westgate Resorts · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A wor ...


  • Westgate Resorts Ocoee, United States

    Job Description · Job DescriptionCompany Description · About Westgate Resorts · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desira ...


  • Westgate Resorts Ocoee, United States

    Job Description · Job DescriptionCompany Description · About Westgate Resorts · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desira ...


  • Westgate Resorts Ocoee, United States

    Job Description · Job DescriptionCompany Description · About Westgate Resorts · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desira ...


  • The Pozek Group Winter Garden, United States

    · Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ...


  • The Pozek Group Winter Garden, United States

    Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ident ...


  • The Pozek Group Winter Garden, United States

    Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ide ...


  • The Pozek Group Winter Garden, United States

    Job Description · Job DescriptionAre you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivo ...


  • The Pozek Group Winter Garden, United States

    Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ide ...


  • Hubbard Construction Company Ocoee, United States

    Over 100 Years of Experience at Work for You · Since 1920, the professional men and women of Hubbard Construction have literally paved the way for hundreds of public and private projects that have supported Florida's rise to prominence. · Hubbard is one of Florida's largest heavy ...


  • Jobot Winter Garden, FL, United States

    Digital Marketing Manager · This Jobot Job is hosted by: Cody Timm · Our client is a premier Energy Management Company based in Winter Garden, Florida. Battery backup including Tesla Powerwall, Sol Ark, Enphase 5P, Home Grid, as well as countless others. Performance bonus (paid ...