Digital Marketing Manager - Ocoee, United States - Westgate Resorts

Westgate Resorts Ocoee, United States

3 weeks ago

Description

Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager.

Reporting to the Vice President of Specialty Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles.

Individuals will create engaging content, launch digital campaigns for email, social media, and paid advertising, and work with key partners to deliver projects and assets that enable the overall lead generation strategy and goals of the company through all channels.

To perform this job successfully, an individual must be able to perform each of the essential duties and responsibilities satisfactorily.

Additionally, the person must possess and adhere to the following core company values:

Integrity
Passion
Work Ethic

Essential Duties and Responsibilities:
Digital Marketing Management
Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns.

Point of contact for all CMS-related items for timeshare/event digital marketing, with hands-on work/stand-up of landers (landing pages) in CMS, which may include copywriting, image selection (from brand repository), and sub-projects to support these landers.

Develops and implements email and text-based lead generation and engagement strategy.

Develops and implements lead generation strategies for timeshare events and vacation package sales via approved paid advertising channels, including (but not limited to) Facebook lead generation, geo-targeting event advertising solutions/platforms/campaigns, and more.

Develops and implements a cohesive vacation package retargeting strategy to use existing traffic to hotel partner websites and retarget that high-intent traffic across all channels (display, social, email, etc.) to yield the best lead flow and qualified tour flow for timeshare marketing.

Develops and implements a best-in-class affiliate program with existing affiliate networks/partners, and be the point of contact for those outside partners.

Integrate vacation package marketing into both the SEO footprint of the main brand website, while mindfully keeping the intent of hotel bookers separate from vacation package marketing.

Integrates best practices (working with the direct of brand advertising) to bring lead generation campaigns into existing Google Ad shells and META (Facebook) Ad Managers on the brand level.

Work with email marketing channel manager and director of database marketing to build a cohesive, automated (or semi-automated) vacation package email marketing strategy.

Works with the National Director of Marketing to integrate vacation packages into all seasonal / tentpole hotel marketing campaigns.

Works with Division and Department leaders to operationalize brand strategies throughout the organization's recruitment functions to align with business objectives, marketing strategies, and compliance management issues.

Develop and maintain relationships with key internal business partners and senior management.
Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments.
Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building.
Other duties as assigned.
Content Creation and Curation Initiatives
Leads/launches the development and deployment of branding content generation projects.
Create an annual plan and content schedule to deploy throughout the team.

Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads.

Communicateeditorial/marketing content vision and capabilities with a larger team, at all levels.

Partner with internal brand and marketing partners to develop storytelling strategies, briefs, and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub-company entity) as a brand, amplify reach and engage prospects across digital channels.

Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, and build pipeline and brand affinity.

Measurement and ROI
Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties.
Qualifications

Experience:
5 + years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market

6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners.

Experience with performance measurement analytics and tools, budget management, and implementing cost controls.
Deep knowledge and proven experience with lead generation-focused campaigns on Google, Facebook, and other performance advertising platforms.
Hands-on short-form copywriting experience is required.
Experience in setting up landers (landing pages) within a CMS(e.g. – WordPress, Shopify, etc.)

Education & Certifications:
BA in Communications, Marketing, or related field preferred and/or a combination of education, training, and experience.

Skills/Knowledge:
Excellent communicator, both verbally and in writing, good listening
Content Management Systems (CMS) knowledge and experience

Tactical hands-on knowledge or familiarity with hotel marketing digital (direct) channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads.

Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAs.

Ability to lean into learning new skills, platforms, or SaaS marketing solutions as needed and to pivot quickly but mindfully between what "works" and what is "needed" should KPIs or focus areas change.

Basic UX/UI/CRO skills.
Basic copywriting, and headlining skills.
Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)

Travel Requirements:
Limited travel is required. Approximately 15% of the time

Supervisory Responsibilities:
None

Additional Information
Why Westgate?
Comprehensive health benefits – medical, dental and vision
Paid Time Off (PTO) – vacation, sick, and personal
Paid Holidays
401K with generous company match
Get access to your pay as you need it with our Daily Pay benefit
Family benefits including pregnancy, and parental leave and adoption assistance
Wellness Programs
Flexible Spending Accounts
Tuition Assistance
Military Leave
Employee Assistance Program (EAP)
Life, Disability, Accident, Critical Illness & Hospital Insurance
Pet Insurance
Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
Advancement & development opportunities
Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer .All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law.

If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email

with the job title and the location of the position for which you are applying.

#J-18808-Ljbffr

Email Marketing Manager

1 week ago

Westgate Resorts Ocoee, United States

Company Description · About Westgate Resorts · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A wor ...
Digital Marketing Manager

2 days ago

Jobot Winter Garden, United States

Digital Marketing Manager · This Jobot Job is hosted by: Cody Timm · Are you a fit? Easy Apply now by clicking the "Apply" button · and sending us your resume. · Salary: $75,000 - $95,000 per year · A bit about us: · We are a premier Energy Management Company based in Winter Gard ...
Marketing Content Manager

6 days ago

The Pozek Group Winter Garden, United States

· Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ...
Digital Marketing Manager

1 day ago

Jobot Winter Garden, United States

Digital Marketing Manager · Do you have the following skills, experience and drive to succeed in this role Find out below. · This Jobot Job is hosted by: Cody Timm · Are you a fit? Easy Apply now by clicking the "Apply" button · and sending us your resume. · Salary: $75,000 ...
Digital Marketing Manager

23 hours ago

Jobot Winter Garden, United States

Job Description · Job DescriptionDigital Marketing Manager · This Jobot Job is hosted by: Cody Timm · Are you a fit? Easy Apply now by clicking the "Apply Now" buttonand sending us your resume. · Salary: $80,000 - $100,000 per year · A bit about us: · We are a premier Energy Mana ...
Marketing Content Manager

2 weeks ago

The Pozek Group Winter Garden, United States

Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ident ...
Senior Performance Marketing Manager

1 week ago

trbo Orlando, United States

Permanent employee,Full-time · München · Deine Benefits · Ein dynamisches, gründergeführtes Unternehmen mit erfolgshungrigen Kollegen, flachen Hierarchien und kurzen Entscheidungswegen · Wir begleiten dich bei deiner Karriere, wachse gemeinsam mit trbo · Regelmäßige Schulungen ...
Marketing Manager

2 weeks ago

ForemostCo Inc Winter Garden, United States

**Wanted: Marketing Maestro for Our Green Thumb Adventure** · Are you a marketing marvel with a passion for turning over a new leaf? Do you have the flair to cultivate campaigns that blossom and the know-how to nurture our brand from seedling to full bloom? If so, we've got the p ...
Email Marketing Manager

2 weeks ago

Westgate Resorts Ocoee, United States

Job Description · The Email Marketing Manager will support the company-wide database marketing efforts, in strategy and execution. The incumbent will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategies, and other areas of our expandi ...
Digital Marketing Manager

3 weeks ago

Westgate Resorts Ocoee, United States

Company DescriptionAbout Westgate ResortsWestgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world lead ...
Email Marketing Manager

2 weeks ago

Westgate Resorts Ocoee, United States

The Email Marketing Manager will support the company-wide database marketing efforts, in strategy and execution. The incumbent will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategies, and other areas of our expanding email marketing ...
Marketing Manager

1 week ago

Quest, Inc. Orlando, United States

Mission, Vision, and Values · At Quest, Inc., our mission is to help people with developmental disabilities experience a full life. We are guided by the vision to provide lifelong services for individuals with developmental disabilities. Our core values include striving for excel ...
Marketing Content Manager

3 weeks ago

The Pozek Group Winter Garden, United States

Are you a high-energy, results-driven marketing professional ready to take on an exciting challenge? We're seeking a dynamic individual to lead our marketing efforts with positivity and passion. · As a Marketing Content Manager, you'll play a pivotal role in shaping our brand ide ...
Marketing Manager

1 week ago

Second Avenue Group Orlando, United States

Second Avenue is recruiting an experienced Marketing Manager/Single Family Residential (SFR) for the Property Management division in Tampa, FL. · Meet Second Avenue, a leader in (SFR) single-family home rental management. We specialize in the acquisition, rehab, and management of ...
Marketing Manager

5 hours ago

Kismet Technologies Inc Orlando, United States

Job Overview: · We are seeking a highly motivated Marketing Manager to join our early-stage manufacturing company. We provide nanotechnology-based cleaning and disinfecting products to a variety of industry verticals. This position will be responsible for developing and executin ...
Marketing Manager

3 weeks ago

NVR Orlando, United States

As a Marketing Manager for NVR, parent company of Ryan Homes , you'll help us create, manage and analyze marketing campaigns to help us sell our homes, connecting house-hunting prospects with a new dream home You'll work alongside our sales management teams to keep advertised inf ...
Marketing Manager

1 week ago

Quest Orlando, United States

Mission, Vision, and Values · At Quest, Inc., our mission is to help people with developmental disabilities experience a full life. We are guided by the vision to provide lifelong services for individuals with developmental disabilities. Our core values include striving for exce ...
Marketing Manager

6 days ago

Fishe Wear Orlando, United States Full time

Get 15% Off your next purchase when you write us a review · Marketing Manager · Job Title: · Marketing Manager · | Full Time · About Company · Discover revolutionary and innovative fishing fashion with Fishe. The story of Fishe begins with one woman's passion for fly fishing. ...
Digital Marketing Manager

2 weeks ago

XYMOGEN Orlando, United States

Digital Marketing Manager · Position Purpose and Objectives · This position of Digital Marketing Manager will lead a team to create digital marketing campaigns and promotions to attract new customers and retain existing. Duties include analyzing the success of previous and curren ...
Manager, Marketing

2 days ago

Travel + Leisure Orlando, United States

We Put the World on Vacation · At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our membership travel and vacation exchange brands, including RCI, 7Across and Travel + Leisure GO, are shaping the future of the travel industry by creating new possibil ...