Marketing Specialist - Romeoville, United States - Cencora

Description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today

What you will be doing

The Digital Marketing Specialist, Social and Paid Media, will support the strategy, development, creation, and execution of all social and paid media marketing for Cencora's global portfolio of animal health brands under the direction of the Sr. Manager, Digital & Campaign Marketing.

Through the ownership, activation, and management of multiple social and paid media campaigns, this person will be responsible for supporting the role that digital marketing plays in driving growth for Cencora's global animal health businesses (US and UK). This role requires an individual that is comfortable with receiving overarching strategic direction and providing oversight and project direction, as well as hands-on creation and implementation, while balancing planning with day-to-day execution, and management and optimization of channels and campaigns.

The ideal candidate is an experienced and creative marketing professional with a proven background in content creation and growing an engaged social media audience. This individual will have experience producing and publishing engaging content that captures and retains the attention of a B2B audience, while sparking meaningful engagement and audience growth - all with the end goal of attracting, growing, and retaining customers.

Social Media Strategy

• Provide input on, develop, and execute on a comprehensive social media strategy that aligns with brand values and business goals of Cencora's animal health brands globally (e.g. US and UK).
• Drive significant audience growth and engagement across platforms through set KPIs.
• Implement strategies to increase reach, engagement, and community building across all social channels.

Paid Media Strategy

• Provide input on, develop, and execute on a comprehensive digital paid media marketing strategy that aligns with brand values and business goals of Cencora's animal health brands globally (e.g. US and UK).
• Oversee the paid digital advertising strategy including media planning, campaign setup and execution, analysis, reporting, and optimization focusing on maximizing return on ad spend across search, social, and display platforms.
• Monitor budget allocation, ensuring optimal spend across campaigns to maximize ROI

Content Creation

• Develop and direct the implementation of a wide range of content forms, including video, text, still imagery, graphics, animation, and other content forms that best utilize the technology available on any given channel to achieve organic social media and paid media strategic objectives
• Ideate, build, shoot, and edit effective stories that match the tone of each social platform
• Work collaboratively with Creative Services and other team members to bring ideas from concept to completion
• Work closely with digital marketing team to adapt successful social media content for other channels (website, email, etc.) as appropriate
• Execute swiftly for real-time moments, capture trending moments, editing quickly and efficiently to deliver high-quality work, on-time and with accuracy

Content Distribution and Channel Management

• Own the day-to-day publishing and distribution of content across organic social media and paid media channels
• Develop and manage a comprehensive social media content calendar that aligns with strategic objectives and business goals.
• Foster a strong online community by responding to comments, messages, and mentions promptly and professionally. Encourage conversation and interaction among our followers.
• Utilize data-driven insights to adjust the social media strategy and optimize results for each channel.
• Keep up-to-date with the latest social media trends, algorithm changes, and best practices

Measurement, Analysis, and Optimization

• Monitor and analyze social media performance using data and analytics tools to track the effectiveness of content and campaigns
• Provide regular reports internally cross-functionally analyzing data, insights, and optimization with recommendations to make data-driven improvements

What your background should look like

EXPERIENCE AND EDUCATIONAL REQUIREMENTS:

Requires broad training in fields such as marketing, public relations, communications, business administration or similar vocations generally obtained through completion of a four-year bachelor's degree or equivalent work experience.

Normally requires 2-3 years of digital marketing experience, preferably including support of website operations, email marketing, SEM/SEO, social media, display advertising, retargeting, analysis, reporting and insights.

Prior experience with campaign marketing and design a plus, as well as experience working with cross-functional teams.

SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:

Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital disciplines: building, publishing, and maintaining paid media campaigns; setting up paid media analytics infrastructure to measure ROAS Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital media: photography, videography, video and photo editing, graphic design, and knowledge of social media platforms' native tools to create a wide range of content that suits the moment and the idea Proven experience and expertise in growing a loyal and engaged social media following (preferable in B2B) Ability to translate campaign data and provide analysis and reasoning for performance trends and future recommendations Highly creative and innovative with experience in identifying target audiences and creating digital campaign content in-line with brand guidelines that engage, inform and motivate Strong knowledge of current social media platforms, trends and best practices including knowledge of social media platforms' native tools to create a wide range of content Demonstrable experience managing SEM/SEO Proficiency in Google Web Suite (analytics, tag manager, etc). Basic knowledge of HTML and CSS a plus Highly collaborative approach and strong comfort level working in a cross-functional, matrixed work environment. Service-oriented and flexible to meet changing demands. Excellent problem-solving skills; ability to resolve issues effectively and efficiently. Ability to manage workload and conflicting priorities to meet deadlines.

*Can influence without title authority

*Communicates candidly, respectfully while defending point of view

*Models behaviors consistent with a high-performance culture

*Not intimidated by ambiguity or change

*Driven to create a world-class customer experience

*Desire for exceptional business results and positive social impact

*Highly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunities

What Cencora offers

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.

To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.

For details, visit

Schedule

Salary Range*

*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Affiliated Companies:

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call or email We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned