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    Partner Marketing Manager - Tulsa, United States - Informatica

    Informatica
    Informatica Tulsa, United States

    1 week ago

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    Description
    We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems.

    Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

    Informatica is on a unique trajectory. Our cloud-native approach to data management changed the way people tackle data challenges in Enterprise organizations.

    What started in 2017 as an AI-powered Intelligent Data Management Cloud (IDMC) has now grown to over $1.5B in annual revenue, a company valuation of $7B and over 37% year-over-year growth in cloud ARR.

    All built in the cloud, for the cloud. It wasn't easy ... but it

    was

    simple.

    We focused on doing good, acting as one team, thinking customer first and aspiring to improve in all we do.

    We also strengthened and deepened our long-standing partnerships with Microsoft, AWS, Snowflake, Databricks, Oracle and Google Cloud. This is where you come in.

    Now, in this era of AI, it's never been more important to help data stewards and leaders get their data ready for AI, GenAI, LLMs and Copilots.

    As a Partner Marketing Manager reporting directly to the Vice President of Product/Ecosystem Marketing, you will be a pivotal part of our growth strategy, focusing on building and nurturing relationships with our strategic cloud ecosystem partners.

    Your role will develop and execute go-to-market (GTM) initiatives that drive awareness and demand, enable our partners and foster mutual success.

    You're a creator and master communicator. You rise to the challenges of a fast-paced environment.

    You're not satisfied with answers like "because we've always done it this way," and you look for new approaches to long-standing blockers.

    You consistently show leadership and GTM experience, and you're good at prioritizing your own work while tracking complex projects. Best of all, others reliably talk about you as accountable, creative and mostly optimistic.
    Partner Marketing Manager

    We're looking for a Partner Marketing Manager candidate with experience in enterprise/SaaS software, cloud and AI, strong knowledge of marketing strategies and tactics and the ability to develop innovative messaging and marketing campaigns, to join our team in the Austin, TX, Seattle, WA, Redwood City, CA area or remotely.

    You will report to the VP of Product Marketing.
    Your Role Responsibilities? Here's What You'll Do

    Your responsibilities include


    Partner Relationship Management:
    Build and maintain strong relationships with key strategic cloud partners.
    Collaborate with partners to align solution plays, joint messaging and value-added solutions.
    Partner with the regions and Growth Marketing creating content that supports global GTM strategies for

    joint Informatica and ecosystem partner goals that create awareness and fuel pipeline.
    Work with campaign team to ideate

    and implement co-marketing campaigns (both partner-led and Informatica-led) that showcase the value of our partnership.

    Build and foster strong cross-functional relationships with internal and external teams responsible for product marketing, field marketing, product/engineering, sales, campaigns, events and alliances.


    Content and Collateral Creation:
    Develop joint positioning and messaging that effectively differentiates Informatica and our services from the competition's.
    Collaborate with partners to create compelling marketing content, including co-branded materials, whitepapers, blogs, customer case studies, and thought leadership.
    Ensure all marketing assets are aligned with Informatica's branding/messaging guidelines and highlights our unique value proposition.

    Event and Campaign Execution:
    Work with Global Events and regions, providing messaging and content

    for joint events, webinars, and product launches

    that align to our joint value proposition with partners.
    Support

    the end-to-end execution of marketing campaigns,

    working with Growth Marketing,

    joint partner messaging and content as needed.

    Data Analysis and Reporting:
    Monitor, analyze, and report on the performance of marketing initiatives, events and campaigns.
    Provide insights and recommendations to partners and internal stakeholders.

    Budget Management:
    Manage

    content

    marketing budgets, including

    MDF for programmatic custom content,

    for partner initiatives and ensure optimal allocation of resources.
    Skills
    Bachelor's degree in marketing or a related field
    3-5 years of Marketing experience, inclusive of Product Marketing and/or Partner Marketing
    Strong knowledge and acumen in enterprise/SaaS software, cloud and AI
    Strong knowledge of marketing strategies and tactics
    Creative thinker with the ability to develop innovative messaging and marketing campaigns
    Excellent and efficient communication, negotiation, and interpersonal skills
    Ability to collaborate and persuade effectively with cross-functional teams
    Proficiency in marketing analytics tools and data-driven decision-making
    Exceptional prioritization and organizational skills
    Fast learner who is also agile, able to think on the fly and adapt to changing requirements.
    Internal culture champion that drives employee engagement, inclusion and diversity
    What We'd Like to See

    Knowledge and acumen in enterprise/SaaS software, cloud and AI
    Knowledge of marketing strategies and tactics
    Develop messaging and marketing campaigns
    Collaborate and persuade with cross-functional teams
    Proficiency in marketing analytics tools and data-driven decision-making
    Think on the fly and adapt to changing requirements.
    Internal culture champion that drives employee engagement, inclusion and diversity
    Partner Relationship Management
    Build relationships with strategic cloud partners.
    Collaborate with partners to align solution plays, joint messaging and value-added solutions.
    BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
    Minimum 3 years of relevant professional experience
    Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
    Flexible time-off policy and hybrid working practices
    Tuition reimbursement program to support your and personal growth
    Equity opportunities and an employee stock purchase program (ESPP)
    Comprehensive Mental Health and Employee Assistance Program (EAP) benefit
    We're guided by our DATA

    values and passionate about building and delivering solutions that accelerate data innovations. We do that by creating an inclusive culture

    that celebrates and supports diversity. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.
    Informatica (


    NYSE:
    INFA), an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets.

    We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies.

    Customers in over 100 countries and 85 of the Fortune 100 rely on Informatica. . Connect with LinkedIn , Twitter , and Facebook . Informatica.

    Where data and AI come to life.
    #

    LI-AP1
    At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer

    dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect.

    All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

    #J-18808-Ljbffr
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