- Manage creative services and digital agency relations and projects.
- Assist CMO with marketing strategy and business plan development.
- Responsible for the research, planning, and execution of integrated marketing campaigns that align with the organization's mission/vision and raise awareness of the Augusta brand.
- Actively manage the creation, editing, and approval of all content to include ad copy, collateral materials, website, social media, press releases, corporate communications, and others as needed.
- Monitor trends in and make recommendations regarding social media tools, applications, channels, design, and strategy.
- Oversee the management and execution of cooperative marketing initiatives.
- Participate on special projects and teams such as National Travel & Tourism Week, Experience Augusta, sales and media missions, meeting/event planner events, destination discovery tours, Marketeers, etc.
- Provide project management support for the marketing team.
- Manage the organization's marketing internship program
- Manage the creation, curation, and publishing of inspiring high-quality content (written, images, video) to reach/engage target audiences (visitors, meeting planners, stakeholders, locals) across all platforms and channels.
- Oversee all social media efforts for the organization.
- Design, create, manage, and implement social media contests, promotions, and campaigns.
- Manage Destination Augusta's Content Management System (CMS).
- Maintain strong brand standards and voice on the organization's marketing platforms
- Build and maintain relationships – online and offline.
- Manage, monitor, listen and respond to users while cultivating conversations, leads, sales, and visits.
- Manage efforts in building online reviews and reputation.
- Develop influencer outreach efforts.
- Identify threats, potential negative commentary or crisis situations in user-generated content surrounding the company/brand/destination and apply conflict resolution principles to mitigate issues.
- Serve as local media liaison for the organization, responsible for facilitating media requests, scheduling interviews with Destination Augusta staff, and assist in developing media talking points
- Analyze campaigns, interpret analytics, and translate anecdotal or qualitative data into recommended, actionable plans for social media strategy, campaigns, advertising, and content marketing.
- Compile activity and performance reports monthly, quarterly, annually/year to date, year over year, and on demand.
- Bachelor's Degree or equivalent experience, preferably in Marketing, Communications, English, Journalism. A minor or focus in Business Management, Computer Science, or Project Management a strong plus
- Strong written communication and editing skills including copywriting, writing for digital and social media/blog writing
- Ability to work on new projects with limited guidance
- Ability to work both independently and collaboratively, depending on the nature of the project
- In-depth knowledge in content marketing and social media platforms
- Working knowledge of Google Analytics for reporting, annotation, and research purposes; additional online reporting platforms as needed
- Understanding of destination marketing with a preferred background in DMO/tourism, agency or corporate environment, but not required
- Demonstrated skill in setting and achieving goals for digital marketing
- Still photography and video shooting and editing abilities a strong plus
- Graphic design experience and working knowledge of Adobe Design Suite (Photoshop, InDesign, Illustrator, etc.) a strong plus
- Exceptional computer skills; highly proficient in Word, Excel, PowerPoint, Outlook knowledge and proficiency working with website CMS and CRM a plus
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Planning and Management#J-18808-Ljbffr
