Marketing Manager for the Georgian iGaming market - St Albans, United States - InterGame Ltd

Description

Marketing Manager for the Georgian iGaming market

I am supporting a popular and well-known name in the igaming industry and as a leading game developer, my client provides player-favourites to the most successful global brands in the iGaming industry across Sportsbook and online casino.

Through their one single API, my client offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook and more, available in all major regulated markets, languages and currencies.

With offices around the world, including Gibraltar, Malta, Romania, India, Canada and Bulgaria, they are a global team of over 4,000 talented individuals with decades of experience across multiple industries and professions.

Marketing Manager for the Georgian Market – Fully remote


Responsibilities:
Define marketing plan and manage the budget assigned to the region in accordance with senior leadership and Country Director.
Proactively develop ideas and opportunities for future clients and collaboration.
Creating, proofreading, and posting content across multiple digital channels. (eg blogs, media, and social media)

Develop and implement an online advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers.

Define, organise, and coordinate events the Georgia focused team needs to attend, such as conferences, team building events, events with clients, etc.

in accordance with senior leadership and Country Director.
Work with graphic designers to create banners, images, and other marketing materials.
Management and ownership of marketing and sales materials including website content, brochures, merchandise, etc.
Enusring maximum brand exposure across multiple channels.
Manage relationships with our YouTube/affiliates/streaming partners – ensuring we get prominent and positive coverage all year round.
Identify new affiliates/streamers and on-board them on our product/services.
Motivate existing affiliates and streamers to optimise performance.
Develop & maintain a strong network and one-on-one relationships with key YouTuber/affiliates and streamers.

Review affiliate sites, YouTube/streamer as well as other media contents and marketing practices, ensuring compliance with company policies and regulation.

Create and propose new promotion/actions to distribute to the affiliate networks and streamers/other social media.
Set up performance dashboard to review the monthly KPIs / budget allocation.
Responsible for the content translation from English into Georgian of all our contents as games, PR, Banners, etc.
Basic knowledge of SEO, Google analytics, ad-serving, CPC, and performance-oriented advertising.

Requirements:
Must bring a strong portfolio of affiliates on the Georgian gaming market (influencers, streamers, etc.)
Good knowledge and understanding of the Georgian online gaming regulations and laws
Experience with advertising on various social media platforms (Twitch, YouTube, Instagram etc.)
Ability to source and retain new affiliate partnerships.

Strong negotiation and analytical skills – able to analyse performance and capable of using this analysis to drive better placements.

Friendly, passionate, and energetic.
Proficiency in Georgian and English - with ability to translate content accurately
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