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Santa Clara

    Head of Practice, Marketing Analytics - Santa Clara, United States - TEPHRA

    TEPHRA
    TEPHRA Santa Clara, United States

    5 days ago

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    Description
    :

    Client Interactive is looking for a proven thought leader in marketing analytics to drive the strategy and engage CMOs

    Responsibilities:

    Responsibilities:


    • Develop new offerings and strategy around Marketing Analytics services.
    • Enable the sales team to sell Marketing Analytics services.
    • Define, Lead and support Execution of Marketing Analytics engagements. Enable project delivery teams with building strong capability in Marketing Analytics services.
    • Provide Thought Leadership to our customers in new-age marketing solutions.
    • Be a trusted advisor to marketing, product and brand teams for Marketing Analytics solutions
    • Enable the global sales team with strategy and collateral to sell Marketing Analytics services.
    • Help grow a team with strong competency and capabilities to service customers in this domain.
    • Establish relationship with industry leading product and platform vendors in Marketing Analytics space.
    • Analyze industry trends, competitive threats, expansion opportunities and internal performance.
    • Publish whitepapers, point of views, speak at industry events and promote the Client Interactive brand in Marketing Analytics through thought leadership.
    • Partner and co-innovate with our customers starting at the idea stage with Marketing Analytics experiences and then connecting our customer's brands to their customers, employees, and partners.
    • Drive innovation in Marketing Analytics both within the unit and with customers
    Qualifications:


    • Bachelors degree in a related field
    • At least 10 years of relevant experience
    • Must have delivered keynotes to CMO audience
    • Published articles/blogs in Marketing Analytics
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