Marketing Director - Santa Clara, United States - Intevac

Intevac

Verified Company

Santa Clara, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Job Duties & Responsibilities:

Drive product strategy bridging shortterm execution and longterm vision
Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Oversee gotomarket efforts globally to support product launches and scaled adoption
Build compelling collateral, presentations, and sales tools to communicate the value and the differentiation of the offering to the appropriate audiences
Act as a strategic thought partner across all areas of the business, helping define and deliver effective marketing campaigns
Undertake continuous analysis of competitive environments, market trends and make proactive recommendations and strategies to increase and support sales
Develop a strategic plan by market segments

Skills/Qualifications:

Bachelor's degree
7 years of related marketing experience working in a product/technical marketing, product management, product strategy or equivalent function
Proven skills, knowledge and experience in the design of company brand identity and GTM execution strategies, integrated digital and content marketing, lead generation campaigns and events
Strong analytical and technical aptitude
Selfstarter who can take ownership and proactively resolve issues
Exceptional communication skills verbal and written; ability to influence at all levels of the organization
Strong interpersonal and communication skills and the ability to work with diverse personalities, build effective relationships and interact appropriately and effectively at all levels of the organization
Roll up your sleeves, do what it takes attitude, which is critical in a small company environment