- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Establish positioning, identify target audiences, and develop and execute marketing plans with specific objectives across different channels and segments.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
- Be able to handle deadlines and manage your own time successfully.
- Experience creating various types of content, such as emails, website copy, press releases, blog content, etc.
- 3-5 years' experience producing content and running an editorial calendar
- Strong ability to multitask and coordinate between different groups to develop a story
- 1-2 years' experience with HubSpot or a similar CRM platform
- Great time management skills and ability to meet publishing deadlines
- Excellent communication skills
- Insurance industry experience is highly preferred
- Bachelor's degree in English, Communications, Marketing, or a related field
- Three different medical plans to suit your and your family
- Dental and vision insurance
- Unlimited Flexible PTO plan
- 401k Program & match
- Paid family leave; we believe in fully supporting new parents
- A clear career path with opportunities for development, both personally and professionally
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Marketing Specialist - Texas, United States - bolt
Description
About us
bolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.
bolt Solutions enables carriers to bundle their products with other carrier's products to meet the demands of today's consumers through the digital channels they prefer.
In this position you will...
bolt's Marketing Specialist will develop and execute marketing campaigns across multiple channels that help drive sales, promote products, and increase brand awareness. You will play a critical role in the team's overall marketing efforts, taking the initiative and working with cross-functional teams to deliver effective marketing programs that will drive growth. The ideal candidate should be equally proficient with day-to-day marketing activities and long-term strategy development and execution and be able to work across different marketing disciplines under tight deadlines to meet customer and company's changing requirements.
At bolt, marketing is a critical enabling function to grow the business and achieve our ambitious growth agenda. This is an opportunity to make a significant impact, and help be part of a growing marketing team.
***MUST BE LOCATED IN THE AUSTIN, TX AREA
You will be responsible for...
You will require the following qualifications and skills
What you'll get
