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    Technical Marketing Manager - San Jose, United States - Aztec

    Aztec
    Aztec San Jose, United States

    3 weeks ago

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    Description


    KEMET, a YAGEO company, is a world class leader in passive electronic components, offering our customers, across all global industry segments, the broadest selection of capacitor, magnetic, resistor, circuit protection and sensor technologies in the industry.

    Our vision is to be the preferred supplier of electronic component solutions demanding the highest standards of quality, delivery and service.

    The KEMET Technical Marketing Manager has responsibility to position KEMET and its products in the market space in a manner that will resonate with the various technical personas of our business.

    These personas include design engineers, engineering managers, sourcing managers, and others that would be interested in the technology of KEMET, whether they are highly technical or non-technical business professionals.

    This role acts as a translator between the key features and benefits of our products and technologies and what the needs are of electrical systems and the engineers that design them.

    Another major responsibility of this role is to advance the development of K-SIM, the KEMET simulation platform.

    A candidate with strong technical acumen as well as strong content and digital marketing skills will be the most successful one.


    Responsibilities:
    Coordinate on positioning and strategy with Technical Product Managers
    Design and execute marketing campaigns to align with business goals and strategy
    Produce, review, and ideate content in support of campaigns and new product introduction (NPI) activities
    Execute, architect, and optimize that NPI process to ensure on-time delivery of content
    Identify digital key performance indicators (KPIs) of digital content and align on strategies to improve content performance
    Ascertain technical accuracy and relevance of content assets
    Create and execute on the roadmap for the current and future state of KEMET digital tools
    Coordinate with product managers and R&D professionals on the development and implementation of component models into K-SIM
    Complete and coordinate user acceptance testing of features related to K-SIM and the KEMET digital engagement platform
    Work with digital engagement on the technical positioning and user expectations of KEMET digital properties
    Identify and communicate technology drivers that will impact the positioning and adoption of KEMET products
    Coordinate and grow the KEMET Global Webinar series via content selection and promotion
    Create and execute on a technical content architecture strategy that is complete in scale, reach, and types of technical content
    Act as a technical resource to advise other marketing groups on technology and engineering culture and processes

    Requirements
    BS or Master's in Electrical Engineering
    5+ years in a design engineering role including circuit design and validation
    Design experience with power delivery network schemes and topologies
    In-depth knowledge of semiconductor operation and technologies
    Experience with content management systems (CMS) such as WordPress of Adobe Experience Manager
    Experience with inbound marketing techniques such as content marketing and account-based marketing
    Experience with marketing automation flows and tools such as Marketo or HubSpot
    Knowledge of search engine optimization (SEO) techniques
    Exceptional written, verbal, and presentation skills
    Understanding of the electronic supply chain and fulfillment organizations
    10%-25% travel to the field and between KEMET offices regionally and globally

    Bonus Skills
    Software or web development acumen such as CSS, Javascript, C#, Java, PHP, and Node
    Experience with sales and/or franchised distribution
    Experience with prescriptive or descriptive analytics and business intelligence tools such as PowerBI


    KEMET does not discriminate on the basis of race, color, age, sex, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, political affiliation, union membership, protected veteran status, protected genetic information, marital status or any other characteristic protected by applicable federal, state or local law, in making employment decisions including but not limited to hiring, wages, promotions, rewards, and access to training.

    Qualified applicants and workers shall be provided with reasonable accommodation for disability and religious practices.
    Qualifications
    Skills
    Behaviors
    :

    Motivations
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    Education
    Experience
    Licenses & Certifications
    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

    41 CFR c)

    #J-18808-Ljbffr
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