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    Strategic Marketing Consultant - San Francisco, United States - Mosaec

    Mosaec
    Mosaec San Francisco, United States

    2 weeks ago

    Default job background
    Description
    San Francisco, California,


    As the Strategic Marketing Consultant supporting UCSF Health's growing community network, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals.

    You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.

    This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth.

    Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.


    The successful candidate will:
    Manage marketing strategy for assigned hospital, service line, outpatient facility, and physician foundation entities to achieve growth goals and support community network expansion Develop trusted relationships with internal and external business partners to ensure alignment and successful execution of marketing plans to identified business priorities Research, develop, implement, and report on strategic marketing plans Have experience developing and implementing precision marketing campaigns and using CRM platforms Implement, track and report key success metrics (ROI) for marketing campaigns Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts Write creative briefs that demonstrate strategic acumen and which inspire creative and campaign teams to deliver impactful, engaging campaigns Possess a thorough understanding of the marketplace and issues facing healthcare Present plans and results to key stakeholder groups Serve a prominent representative of the UCSF Health brand Perform other duties as assigned Some travel required

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