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    Strategic Marketing Consultant - San Francisco, United States - University of California

    University of California
    University of California San Francisco, United States

    1 week ago

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    Description
    Strategic Marketing Consultant

    SFSFH-Hospital Administration
    Full Time
    78012BR
    Job Summary

    As the Strategic Marketing Consultant supporting UCSF Health's growing community network, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals.

    You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.


    This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth.

    Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.


    The successful candidate will:
    Manage marketing strategy for assigned hospital, service line, outpatient facility, and physician foundation entities to achieve growth goals and support community network expansion
    Develop trusted relationships with internal and external business partners to ensure alignment and successful execution of marketing plans to identified business priorities
    Research, develop, implement, and report on strategic marketing plans
    Have experience developing and implementing precision marketing campaigns and using CRM platforms
    Implement, track and report key success metrics (ROI) for marketing campaigns
    Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence
    Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts
    Write creative briefs that demonstrate strategic acumen and which inspire creative and campaign teams to deliver impactful, engaging campaigns
    Possess a thorough understanding of the marketplace and issues facing healthcare
    Present plans and results to key stakeholder groups
    Serve a prominent representative of the UCSF Health brand
    Perform other duties as assigned
    Some travel required
    Department Description

    The UCSF Health Department of Marketing and Communications' is focused on driving transformational change, sharing life changing experiences, and fostering connections that save lives and shape the future of healthcare.

    This powerhouse team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care.

    The team leads innovative, integrated, and measurable multi-channel communications initiatives to support UCSF Health's vision and strategic priorities creating a positive impact on its diverse internal and external constituencies.

    We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve.

    Required Qualifications
    Bachelor's degree in business administration, marketing, health administration or related field
    Seven or more years of experience in strategy, communications or marketing positions, including experience managing complex relationships
    Five or more years of experience in successfully planning, implementing and reporting on marketing programs that produce results against business objectives
    Strong skills in relationship management, marketing, effectively organizing resources and setting and establishing priorities
    Strong interpersonal communication and political acumen skills
    Excellent market research, analytical, and problem recognition, avoidance and resolution skills
    Strong attention to detail and ability to multi-task multiple priorities and projects on-time and on budget
    Flexible and solution-oriented with ability to work independently and as part of a team
    Health care experience is essential
    Preferred Qualifications
    Master's degree in business administration, marketing, health administration or related field
    Concentration/specialization in marketing analytics, digital marketing and CRM
    Agency experience is a plus
    About UCSF

    At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve - a promise we share with the professionals who make up our team.

    Consistently ranked among the top 10 hospitals nationwide by U.S.

    News & World Report - UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere.

    In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.

    Pride Values
    UCSF is a diverse community made of people with many skills and talents.

    We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.


    In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce.

    We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care.

    Additional information about UCSF is available at

    Join us to find a rewarding career contributing to improving healthcare worldwide.
    Equal Employment Opportunity
    The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

    Organization
    Health
    Job Code and Payroll Title
    007555 MARKETING SPEC 4
    Job Category
    Marketing / Communications
    Bargaining Unit
    9- Policy-Covered (No Bargaining Unit)
    Employee Class
    Career
    Percentage
    100%
    Location
    Fully Offsite, Remote / Telecommute
    Shift
    Days
    Shift Length
    8 Hours
    Additional Shift Details
    Monday - Friday

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