- Cultivate relationships with members to drive behavioral changes and enhance health outcomes
- Develop and implement omnichannel marketing strategies
- Lead projects with stakeholders and cross-functional teams
- Identify member insights for creative marketing strategies
- Analyze marketing initiatives and develop value propositions
- Define member segmentation and digital-first channel strategies
- Bachelor's degree or equivalent experience
- 7+ years in omnichannel marketing strategies
- Experience in marketing project management
- Strong analytical and quantitative skills
- Knowledge of health insurance marketing principles
- Ability to independently develop and evaluate marketing plans
- Honest: Upholding ethical and integrity standards
- Human: Communicating effectively and showing empathy
- Courageous: Standing up for beliefs and goals
- Hybrid and office work options for flexibility
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Blue Shield Of California Oakland, United StatesJob Description · Your Role · The Member Health Marketing team is responsible for creating an always-on integrated member communications strategy that supports members where they are in their health journey, when they need us, no matter their health status. The Marketing Communi ...
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Marketing Communications Specialist, Consultant - Oakland, United States - Blue Shield Of California
Description
Marketing Communications Specialist, Consultant at Blue Shield of California
The Member Health Marketing team at Blue Shield of California plays a key role in developing an integrated member communications strategy to support individuals in their health journey at any stage, regardless of their health status.
Your Role:
Your Work:
Qualifications:
Pay Range:
The pay range for this role is competitive.
About the Team:
Blue Shield of California is committed to providing high-quality healthcare access at an affordable price. They are transforming the healthcare industry by focusing on cost reduction, quality improvement, and enhancing member experiences.
Our Values:
Our Workplace Model:
Physical Requirements:
Office roles with sedentary work activity due to remote work arrangements
Equal Employment Opportunity:
Blue Shield promotes equal employment opportunities for all candidates.
Marketing Communications Specialist, Consultant professionals in Oakland
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Bautista Guerrero
Adaptable, Professionally Oriented College Student