Strategic Marketing Consultant - San Francisco, United States - UCSF Health

Description

Job Summary

As the Strategic Marketing Consultant supporting UCSF Health's growing community network, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals.

You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.

SFSFH-Hospital Administration

Full Time

78012BR

Job Summary

As the Strategic Marketing Consultant supporting UCSF Health's growing community network, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals.

You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.

This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth.

Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.

The Successful Candidate Will

Manage marketing strategy for assigned hospital, service line, outpatient facility, and physician foundation entities to achieve growth goals and support community network expansion
Develop trusted relationships with internal and external business partners to ensure alignment and successful execution of marketing plans to identified business priorities
Research, develop, implement, and report on strategic marketing plans
Have experience developing and implementing precision marketing campaigns and using CRM platforms
Implement, track and report key success metrics (ROI) for marketing campaigns
Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence
Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts
Write creative briefs that demonstrate strategic acumen and which inspire creative and campaign teams to deliver impactful, engaging campaigns
Possess a thorough understanding of the marketplace and issues facing healthcare
Present plans and results to key stakeholder groups
Serve a prominent representative of the UCSF Health brand
Perform other duties as assigned
Some travel required

Department Description

The UCSF Health Department of Marketing and Communications' is focused on driving transformational change, sharing life changing experiences, and fostering connections that save lives and shape the future of healthcare.

This powerhouse team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care.

The team leads innovative, integrated, and measurable multi-channel communications initiatives to support UCSF Health's vision and strategic priorities creating a positive impact on its diverse internal and external constituencies.

We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve.

Required Qualifications

Bachelor's degree in business administration, marketing, health administration or related field
Seven or more years of experience in strategy, communications or marketing positions, including experience managing complex relationships
Five or more years of experience in successfully planning, implementing and reporting on marketing programs that produce results against business objectives
Strong skills in relationship management, marketing, effectively organizing resources and setting and establishing priorities
Strong interpersonal communication and political acumen skills
Excellent market research, analytical, and problem recognition, avoidance and resolution skills
Strong attention to detail and ability to multi-task multiple priorities and projects on-time and on budget
Flexible and solution-oriented with ability to work independently and as part of a team
Health care experience is essential

Preferred Qualifications

Master's degree in business administration, marketing, health administration or related field
Concentration/specialization in marketing analytics, digital marketing and CRM
Agency experience is a plus

About UCSF

At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve – a promise we share with the professionals who make up our team.

Consistently ranked among the top 10 hospitals nationwide by U.S.

News & World Report – UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere.

In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.

Pride Values

UCSF is a diverse community made of people with many skills and talents.

We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce.

We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care.

Additional information about UCSF is available at

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Organization

Health

Job Code and Payroll Title

007555 MARKETING SPEC 4

Job Category

Marketing / Communications

Bargaining Unit

9- Policy-Covered (No Bargaining Unit)

Employee Class

Career

Percentage

100%

Location

Fully Offsite, Remote / Telecommute

Shift

Days

Shift Length

8 Hours

Additional Shift Details

Monday - Friday
Seniority level

Seniority level

Not Applicable
Employment type

Employment type

Full-time
Job function

Job function

Marketing and Sales
Industries

Higher Education
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