Director, Intelligence Business Partner - San Francisco, United States - Zeta Global

Zeta Global

Verified Company

San Francisco, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

WHO WE ARE
Zeta Global (

NYSE:

ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.

Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

THE ROLE

Our Data Cloud group takes an innovative approach to help marketers identify insights and new opportunities, solve complex business problems, develop data visualizations and dashboards, size audiences/segments for targeting, as well as test and measure the incremental impact of initiatives.

Beginning with CRM, but expanding into Activation clients, the role will help evangelize Intelligence team tools, dashboards and overall capabilities across all of Zeta's business units as well as partner with internal teams, including client services and sales, to identify new expand/extend opportunities.

In addition, the Director, Intelligence Business Partner will work closely with internal stakeholders across operations, product, engineering and marketing teams to influence the product roadmap, onboarding activities as well as support the development of related marketing, training and sales content.

A day in the life

Understand the full suite of tools and capabilities and partner with client teams teams to identify/prioritize opportunities for client growth and expansion
Support opportunity assessment for existing client base focusing on CRM clients, but ability to expand into Activation and paid media relationships
Assist with client discovery for key business problems and align to a suite of Intelligence capabilities that will help grow business and create stickier relationships
Assist Zeta teams to become the "first call" for client strategic business questions
Partner with internal stakeholders on innovative ideas to drive interest and demand, as well as generate marketing & PR support for the company to help support with case studies, thought leadership and content that can improve opportunity pipeline and close rates
Provide feedback to the Intelligence team and overall Data Cloud for new, scalable solutions based on internal team and client feedback
Ensure seamless integration with client workflow and drive utilization of solutions
Support client presentations and deliverables; working primarily with key CRM stakeholders across account, client partnerships, analytics and strategy teams, but ability to expand to related Activation client base
Evaluate client needs to match to appropriate Intelligence solutions that can generate expansion opportunities as well as advocate for the solution among competing priorities
Active participation in internal training for capabilities to improve adoption
Maintain and deliver against KPIs for product adoption and revenue expansion
5+ years of experience in a datadriven strategic role with a focus on strategic selling of Intelligence solutions
A complete and comprehensive understanding of BI tools, data visualization, data science, general marketing, digital media and CRM, as well as analytics and business intelligence. This professional will exhibit superior sales, consulting and solution development expertise
Proven success selling datadriven solutions combining analytical/strategic skills with the ability to think tactically for actionability
A positive and confident demeanor and can effectively delegate in highpressure situations
Ability to work in a fastpaced environment and multitask across a variety of clients and internal stakeholders

Requirements:

5+ years of datadriven strategic consulting, planning or client leadership experience, with focus on sales and revenue generation
Understanding of advanced analytics, BI/data visualization and modeling is a plus
Deep understanding and experience with a CDP, ESP and DSP is a plus
Champion of a high agency mindset with outstanding critical thinking skills and ability to operate independently
Comfortable making critical decisions with limited information
Handles pressure well in a dynamic environment
Enjoys tackling challenges with a creative mindset
Works well with a diverse set of stakeholders across an organization

COMPENSATION RANGE
The compensation range for this role is $80, $120,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment with