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    Senior Product Marketing Manager - New York, United States - Finite State

    Finite State
    Finite State New York, United States

    3 weeks ago

    Default job background
    Description
    Role summary

    We are looking for a skilled Product Marketing Manager to join our team and lead the development and implementation of our sales-led growth (SLG) and product-led growth strategies (PLG).

    The ideal candidate will be responsible for developing and executing marketing strategies that drive growth for our products.

    You must be based in and authorized to work in the US.


    Responsibilities:
    Develop and execute a product marketing strategy that aligns with both enterprise SLG and PLG approaches

    Work closely with the product management team to understand and communicate product features, benefits, and value proposition

    Collaborate with the sales and marketing teams to develop and execute product messaging, positioning, and go-to-market strategies

    Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies

    Develop and implement customer acquisition and retention strategies that support our growth models

    Drive customer engagement and adoption through targeted marketing campaigns, messaging, and customer education programs

    Measure and report on key performance indicators related to pipeline growth, including user acquisition, activation, retention, and expansion


    Qualifications:
    Bachelor's or Master's degree in Marketing, Business, or related field


    What we're looking for:

    Experience in IoT/OT cybersecurity including:
    software security, supply chain security, AppSec, and/or SBOM

    Simplify complex technologies into easy-to-understand and easy-to-break down concepts and value proposition messages

    Proven experience in product marketing, including driving growth through a product-led approach

    Strong analytical skills and ability to leverage data to inform marketing decisions

    Experience working with cross-functional teams, including product management, sales, and customer success

    Excellent communication and presentation skills

    Familiarity with marketing automation and analytics tools

    Demonstrated ability to drive results in a fast-paced, dynamic environment

    It's a plus if you also have:

    Previous experience in management-level roles building teams

    MBA or equivalent BA/BS in business, marketing or technical field

    Experience presenting thought leadership content at conferences

    Experience building and implementing a PLG strategy

    Embedded device cybersecurity marketing experience

    Success path

    30-Days:

    Familiarize yourself with the company's product portfolio and understand the existing marketing strategies

    Build relationships with the product management team and gain insights into the product roadmap

    Conduct a thorough analysis of the competitive landscape and customer personas to inform product marketing strategies

    60-Days:

    Develop a comprehensive product marketing strategy that aligns with the product-led growth approach

    Collaborate with the sales and marketing teams to create product messaging and positioning that resonates with target customers

    Initiate the implementation of targeted marketing campaigns to drive user acquisition and activation

    90-Days:

    Measure and report on key performance indicators related to the product-led growth model, including user acquisition, activation, retention, and expansion

    Optimize and refine product marketing strategies based on insights gathered from the initial marketing campaigns

    Drive customer engagement and adoption through customer education programs and initiatives to support the product-led growth strategy

    #J-18808-Ljbffr
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