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    Manager, Digital Marketing Remote - San Francisco, CA, United States - MasterClass, Inc.

    MasterClass, Inc.
    MasterClass, Inc. San Francisco, CA, United States

    4 weeks ago

    Default job background
    Full time
    Description

    MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories.

    Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more.

    Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron.

    Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

    With a HQ in San Francisco, offices in Beverly Hills and Waterloo, Ontario, we are looking to expand our team to support the business.

    If you want to help make an impact on our members' lives – we want to hear from you

    We are seeking a visionary and strategic Director, Product Marketing to spearhead the development of the Product Marketing function at MasterClass.

    As our first Director, Product Marketing, you will have the unique opportunity to shape and build this critical function from the ground up, driving the success of our online learning platform through innovative product narratives and comprehensive marketing strategies.

    This role places a heavy emphasis on innovation, requiring a forward-thinking individual who can blend data-driven insights with creative thinking to influence product innovation and disrupt the online learning industry.

    You will be instrumental in shaping the future of online education, pushing boundaries, and redefining the way individuals engage with learning content.


    Function Development:

    Lead the creation and development of the Product Marketing function at MasterClass, establishing processes, frameworks, and best practices to drive the success of our online learning products.


    Strategic Planning:

    Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and overarching business goals.


    Influencing Product
    Innovation:

    Collaborate closely with product development teams to influence the direction of our product offerings, leveraging market insights and consumer research to identify opportunities for innovation and differentiation.


    Analytical Insights:
    Utilize data-driven insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI.

    Creative Campaign Development:

    Lead the development of fully integrated high-impact marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets.


    Cross-Functional Collaboration:

    Collaborate closely with product, design, engineering, and marketing teams to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies.


    Performance Analysis:

    Establish metrics and KPIs to track the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement.

    Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and excellence.

    Analytical Skills:
    Strong analytical skills, with the ability to translate complex data into actionable insights and strategies.

    Creative Thinking:
    Demonstrated ability to think creatively and develop innovative marketing campaigns that resonate with target audiences and drive engagement.

    Product Marketing Expertise:

    Extensive experience in product marketing, preferably in the technology or digital media industry, with a strong understanding of consumer behavior and market dynamics.


    Strategic Planning:

    Exceptional strategic planning skills, with the ability to develop and implement comprehensive product marketing strategies that drive business growth and achieve key objectives.


    Passion for Learning:
    Passion for education and MasterClass's mission of unlocking human potential through online learning and personal development.

    Impact:

    Be part of a mission-driven company that is democratizing access to genius and empowering individuals worldwide to pursue their passions and unlock their potential.


    Innovation:

    Join a team of innovators and disruptors who are pushing boundaries and redefining online learning for the 21st century.

    We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

    In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
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