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Marketing Director - Acworth, United States - Paradigm Atlantic Management Group
2 weeks ago
Description
TYPE OF BUSINESS:
Senior Living Community
JOB TITLE:
Marketing Director
REPORTS TO:
Executive Director
LOCATION:
Acworth,
GA
JOB TYPE:
Full-time
COMPANSATION:
Base Salary starting at $60K annually PLUS Strong Bonus & Commissions earning potential. Benefits.
JOB SUMMARY
Available and fully prepared to discuss with prospective residents, the facilities and services of the property during assigned working hours, and at such other times as may be requested by prospective residents and ensure appropriate follow-up with such prospective residents.
The development of third-party professional referrals, promoting and advancing referrals by current residents of the property and assisting in the development of ad campaigns, direct mail promotional literature, budgets and other activities reasonably associated with a marketing plan that efficiently maximizes lead generation.
The philosophy and message that is expressed should be uniform, comprehensible, appropriate, and consistent with the corporate philosophy ofParadigm Atlantic Management Group
.
Supervise and provide the leadership for the occupancy development plan of the property including cooperation and assisting other members of the occupancy development and operations staff to create maximum marketing results.
Work with established systems to generate leads on qualified prospective residents and to convert leads to current residents.
The methods used to implement this system should encompass telemarketing, office procedures, seminars and effective follow-up, and must be logical, simple and effective, while still allowing for accountability.
Provide appropriate follow-up to all inquiries made by prospective residents concerning the Senior Living community.
Establish and maintain appropriate systems to accurately monitor each prospective resident's health status, interest and level of motivation to relocate at the property, as well as an individual action plan that will best ensure the success of the quarterly Action Plan and Annual Occupancy Development Plan.
SECONDARY RESPONSIBILITES
When not performing Marketing responsibilities, devote best efforts and full cooperation with the Manager of the property in the overall operation of the property in accordance with the Management Plan approved by Paradigm.
Under the direction of Executive Director, be actively involved with the local community for the purpose of promoting the image and reputation of the property and to ensure familiarity with local community resources that may improve the services provided by the property to its residents.
Present a professional demeanor that communicates to current and prospective residents the corporate philosophy of service, goodwill, and genuine interest in unique needs.
Perform such other tasks as may be required from time to time by an officer of Paradigm Atlantic Management Group or the Executive Director of the Senior Living Community
EDUCATIONAL / PROFESSIONAL / PERSONAL QUALIFICATIONS
A continuous and consistent demonstrated interest in and knowledge about the elderly and their needs and the competency to meet those needs on a consistent basis.
An interest in and willingness to learn and a demonstrated initiative in developing skills in caring for the elderly consistent with the philosophy and policies of the community.
Possess leadership qualities and supervisory skills.
Be a positive and cooperative team player with peers and subordinates.
Demonstrate ability to appropriately delegate responsibility with necessary authority without relinquishing overall responsibility and accountability for the delegated task.
Demonstrate ability to identify problems in a timely manner, develop effective resolutions to those problems and ensure implementation of the proposed resolution, confirm results and revise as necessary.
A minimum of three (3) years prior experience in a senior marketing or management position with an operating Senior Living community or related business.
High school diploma, higher education, and accompanied by specific training and / or certification in elder care, health administration and management activities.
Must be proficient with computers, specifically the Microsoft Office Suite software.
Job Type:
Full-time
Pay:
$60, $85,000.00 per year
Benefits:
401(k)
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Weekends as needed
Application Question(s):
Do you have a minimum of 3 years of experience in Sales & Marketing at a Senior Living Community?
Do you consider yourself to be an outgoing person who enjoys interacting with people on a regular basis?
Is making a positive impact on the people around you important to you?
Do you enjoy helping others maximize their quality of life?
Have you read the job description posted with this listing and do you understand the basic needs and requirements of the position?
Experience:
Senior Living Community Marketing & Leasing: 3 years (Required)
Ability to Relocate:
Acworth,
GA30102:
Relocate before starting work (Required)
Work Location:
In person
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