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Cartersville

    Director of Marketing - Cartersville, United States - Cartersville-Bartow County Chamber of Commerce

    Cartersville-Bartow County Chamber of Commerce
    Cartersville-Bartow County Chamber of Commerce Cartersville, United States

    3 weeks ago

    Default job background
    Description

    SUMMARY:
    The Director of Marketing is responsible for

    all

    marketing and public relations

    activities at

    the

    Booth Western Art Museum

    . This individual

    will

    effectively

    promote the

    Museum

    to help achieve

    attendance

    goals

    for general admissions and

    programming,

    as well as

    increased

    name recognition

    . Through effective marketing campaigns and collaboration with other staff, this individual will also seek to monetize their efforts, as reflected in increased

    admission revenue,

    m

    embership, donations, and sponsorships.

    This

    is a senior management position

    in a department of

    two people

    , requiring

    a

    hands-on person who can get things done with minimal support.
    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
    Design and implement a plan to market the museum

    in general

    ,

    and

    specifically

    for

    exhibitions

    , events

    and programs via advertising, media coverage,

    social media,

    promotions, media sponsorships, public service announcements and partnerships with other organizations.

    Prepare and distribute press releases and images for publication in coordination with the Executive Director and act as the spokesperson for the Museum in the absence of the Executive Director.

    Develop and maintain strong contacts with media professionals in the region, to ensure media coverage of significant Museum events.
    Work with other department heads to coordinate specific marketing activities aimed at

    special events,

    member recruitment, school group visits, donation requests, etc.
    Oversee the creation of all marketing materials, to include visitor handouts, calendar of events, and advertising materials

    (print and digital)

    ,

    with final approval coming from the Executive Director.
    Conduct audience research including visitor surveys and assisting other departments with their audience surveys.
    E

    nsure the Museum websites are well designed and kept up-to-date.
    Maintain online, electronic and hard copy databases containing all publicity related information about museums (i.e. press kits

    , speaker's bureau

    and other materials).
    Negotiate, administer, and evaluate contracts for marketing services with outside vendors (i.e. printing and advertising), all such contracts to be approved by the Executive Director.
    Research, negotiate, administer, and evaluate contracts for Featured Entertainer Concerts

    , Brewin' at the Booth or other events

    with the assistance of the Executive Director.
    Maintain active connections to advertising and media sales contacts.

    Participate as an active member of the senior management team, assisting with strategic planning and other joint projects as requested.

    Responsible for p

    reparing and monitoring annual m

    arketing budget.
    Responsible for ensuring high standards of professionalism in all areas of responsibility.

    Remain current on pertinent museum industry policies, laws, and accepted practices through involvement in industry trade groups and continuous professional development.


    QUALIFICATION REQUIREMENTS:
    Four-year college degree in marketing, public relations, advertising, journalism or related field and five years marketing experience preferred. Must have extensive record of effective marketing campaigns and established media contacts. Knowledge of advertising media, publication production, media relations, and database management is

    required

    .

    This position requires

    solid writing, copyediting, and proofreading skills. Excellent verbal communication, management, and public speaking skills are required. Knowledge of a variety of computer software programs, including desktop publishing

    (Photoshop

    ,

    )

    social media

    and on-line content development

    (WordPress)

    is

    strongly

    preferred.

    Interest or experience in an art-centric environment is a plus.

    Must be self-motivated and have the ability to work both independently and collaboratively.

    Employees in this position must be prepared to sit or stand for extended periods, be able to lift up to 50 pounds, and have the ability to stoop, bend and reach.

    Individual must have visual acuity and be full-color sighted. Manual dexterity skills are required.

    To apply, send cover letter, resume and writing sample to Seth Hopkins at

    CERTIFICATES, LICENSES, REGISTRATIONS:
    Driver's License required, PRSA or other professional certificates a plus.

    WORK ENVIRONMENT:


    Office environment, non-standard hours, generally within 8:00 am to 6:00 pm, Monday through Friday, extended hours and weekends may be required depending on event schedules.

    Overnight travel out-of-state may be required occasionally. The noise level in the work environment is usually low to moderate.

    #J-18808-Ljbffr
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