Director, Marketing - Marietta, United States - WellStar Health System

WellStar Health System Marietta, United States

1 month ago

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Description

Facility:
WCO - Wellstar Corporate Office

Job Summary:
Reporting to the Vice President of Organizational Communications, the

Director

of Communications

oversees Wellstar's external and internal communications in collaboration with leadership at the assigned location(s) and/or region(s). The Director must thrive in a fast-paced, collaborative environment. The Director makes annual plans and serves as the lead executive responsible for all integrated communications.

Duties and Responsibilities:

Partner with local leadership and Wellstar System communications team, create annual communication plans and budgets, including geography-specific objectives.
Create executive communications and presentations for operational leaders and stakeholders.
Develop promotional materials to support workforce initiatives, awards, facility wayfinding, etc., in collaboration with Marketing, as necessary.
Provides leadership on communications projects, ensuring that communications reflect divisional commitments, strategic priorities, and quality requirements.
Attend local stakeholder meetings and lead communications projects/ and or presentations when applicable.
Manages all internal and external communications in close collaboration with operational leadership.
Serve as Public Information Officer for on-site crisis communications.
Provide counsel regarding communications best practices to local executives and participate in system-wide strategy discussion.
Partner with System to localize communications for internal and external audiences.
Facilitate on-site public relations activities and special events.
Strongly collaborate with System internal communications and clinical communications teams to fully leverage team resources.
Work with the internal communications team to conduct provider communication initiatives, events, and other internal communications initiatives to help ensure all Wellstar team members are aligned with corporate strategy.
Perform other duties as assigned to conduct the mission of Wellstar Health System.

This is a Leadership Job

Core Responsibilities and Essential Functions:

Annual Business Plan creation and management in support of local marketing objectives and strategies and the ability to manage required outcomes for an integrated marketing campaign.

Engagement of local stakeholders to cultivate community relationships Work with different team configurations to facilitate two-way communication and be responsible for integrating the local geography and the corporate team seamlessly.

Collaboration with other team members to solve problems in pursuit of objectives.
Job Titles Reporting to this Job:

Manager

Trust/Engagement:

Builds a culture of trust and engagement as reflected in the Great Place to Work Trust Index Survey at a direct report, workgroup and hospital/entity level.

Holds leaders accountable for behaviors that create trust and engagement.
Performs all duties and responsibilities of this position in a manner that reflects the values of WellStar.

Maintains and strengthens relationships with physicians and assures their involvement in developing systems to assure the growth of the service and the cost effective delivery of quality patient care in a manner that fosters patient and employee satisfaction.

Results Oriented Leadership:
Sets challenging and productive goals for team.
Holds team accountable for actions while providing leadership and motivation.
Provides resources and support,
Uses checkpoints and data to track progress, setting up system and processes to measure results.

Required Minimum Education:
Bachelor's Degree Required
Master's Degree Preferred

Required Minimum Experience:
Minimum 6 + years of experience in integrated marketing and communications
2+ years of experience leading other team members

Required Minimum Skills:
Ability to produce marketing plans using the Microsoft suite of software.
Ability to lead meetings and work with geographically dispersed teams.

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