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    Director of Marketing - Atlanta, United States - REVOLT MEDIA & TV

    REVOLT MEDIA & TV
    REVOLT MEDIA & TV Atlanta, United States

    2 weeks ago

    Default job background
    Freelance
    Description
    Job Description

    Job Description

    REVOLT, is seeking a talented, driven, and culturally minded

    Director of Marketing


    who is passionate about content, marketing assets, social media, promotional campaigns and driving marketing initiatives that will take the brand to new heights.

    We are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the Chief Product & Technology Officer, the

    Director of Marketing

    will help lead various executions of marketing programs to drive overall growth and brand awareness.

    The role calls for an individual with leadership experience, social media strategy, email and text campaign knowledge, paid media savvy, and broad creative thinking.

    Obsession with Hip Hop and the culture is key.


    WHAT WE'RE LOOKING FOR:


    This person will take on a variety of responsibilities and play a crucial role in a fast-paced, high-growth team and company.

    Specific duties include new program/show launches, promotional programs, channel development, competitive analysis, and campaign management.


    YOU WILL:
    Drive strategy and long-term planning across a portfolio of programming and platforms
    Lead new show and campaign launches from conception through execution in both new and existing categories

    Develop and execute comprehensive omni-channel marketing plans (site, app, social, e-comm, YT, etc.), including innovative campaign concepts, media planning, upper and lower funnel strategies, etc.

    Manage various marketing teams and provide coaching, development, and strategic direction
    Have a strong understanding of the competitive landscape and stay current of new social and digital tools, changes in competition, and anticipate market shifts
    Understand audience behavior and drivers by conducting informal market research, monitoring feedback on social media, as well as on owned and competitive platforms
    Prepare marketing activity reports, manage marketing budgets, and post-mortems
    Further establish brand voice and consistency across all platforms and social media accounts
    Maintain a marketing calendar of launches and campaigns across organic and paid verticals
    Foster strategies and processes with the organic and paid Social Media teams to scale our social media following, engagement, and growth
    Work closely with the Creative Services team to create marketing assets for internal, promotional, and client use
    Build and maintain creator and influencer relationships to develop strategic marketing campaigns
    Leverage data, market & consumer insights, and marketing tools to develop and execute impactful strategic recommendations
    Partner with other websites with similar audiences for traffic bartering


    WHAT YOU BRING:
    10+ years of marketing experience at a media company, agency, or brand with an emphasis on digital marketing strategy
    Minimum 5 years' experience in a leadership capacity
    Expertise in planning, prioritizing, and goal setting including the ability to manage multiple projects, determine project urgency, and create detailed marketing plans
    History of developing narratives to support a marketing campaign concept
    Experience working with social, product, and creative teams to develop custom campaigns
    Hands-on experience with media buying platforms (Meta, TikTok, Twitter, YouTube, Google, Taboola, Email, etc.) and agencies
    Working knowledge of paid app install programs/campaigns to drive downloads
    E-commerce ecosystem knowledge and corresponding marketing elements
    Proficient in brand development and multi-channel marketing concepts
    Excellent leadership skills to lead various teams and personalities
    Ability to provide clear and concise direction and feedback to stakeholders
    Capability to analyze market trends, anticipate opportunities, and develop strategic insights
    Experience launching

    shows/products/podcasts,

    leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns with strong organizational, analytical, and writing skills
    Strong communication, creative thinking, and decision-making abilities
    Bachelor's Degree in Business, Marketing, Merchandising or related field

    #J-18808-Ljbffr
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